Social Media Manager, CEO Personal Brand

STN Digital•San Diego, CA

10d•$70,833 - $99,167•Hybrid

About The Position

STN Digital is hiring an in-house Social Media Manager to grow the social presence of the company and its CEO, David Brickley. Approximately 60% of the role focuses on the CEO’s social presence and 40% on STN’s owned channels. The position is based in San Diego, California, with required weekly in-office time; candidates outside the area may begin remotely if they agree to a relocation timeline, and relocation support is available. The role serves as a trusted executive content partner while owning STN Digital’s day-to-day social content execution. The manager will work closely with the CEO to understand his voice, interests, expertise, and perspective, and turn conversations, industry insights, travel, and everyday moments into authentic, platform-native content. For STN, the manager will translate Marketing priorities into social-first storytelling, own the content calendar and publishing workflow, and partner with Creative on larger production opportunities. The work spans ideation, content capture, video editing, copywriting, publishing, community management, and performance analysis. Priority channels initially include LinkedIn, Instagram, and TikTok. The role requires a strategic, hands-on creator who can spot timely opportunities, work independently, collaborate across teams, and use audience behavior and performance to improve content. Travel is occasionally required for executive content capture, conferences, marketing events, and internal meetings. The position is full-time and reports to the Social Lead.

Requirements

3–5+ years of relevant social media experience in an agency, brand, sports, entertainment, creator, or executive-led environment.
Strong portfolio demonstrating social-first storytelling, platform fluency, and hands-on content creation.
Experience independently managing the full social content lifecycle, from ideation and capture through editing, publishing, and performance analysis.
Experience managing social calendars, publishing workflows, approvals, and community management.
Strong understanding of social platforms, trends, and platform-native content creation.
Ability to identify content opportunities and develop ideas without a formal brief.
Strong creative judgment and copywriting skills, including the ability to adapt voice across executive and brand channels.
Hands-on experience capturing, editing, and producing social-first photo and video content.
Confidence working directly with executives, directing content capture, and proactively bringing forward ideas.
Ability to independently manage calendars, approvals, publishing, community management, and deadlines.
Strong understanding of sports, entertainment, business, marketing, and internet culture.
Experience using social performance and audience insights to inform creative decisions and improve content.
Strong cross-functional collaboration skills across Marketing, Social, Creative, and Leadership teams.
Ability to move quickly and exercise sound judgment in fast-moving environments.
Comfort working 40 hours per week, with the understanding that sports and entertainment work may require evenings and/or weekends.
Ability to meet the hybrid schedule for San Diego-based employees, including weekly HQ attendance on Tuesdays and attendance at other in-office events.
Ability to travel occasionally for executive content capture, conferences, marketing events, and internal meetings.

Nice To Haves

Experience creating content for a CEO, founder, executive, athlete, creator, or other personality-led brand.
Agency and sports or entertainment industry experience.
Proficiency with CapCut, Photoshop, and similar social content creation tools.
Experience with LinkedIn executive thought leadership and B2B content.

Responsibilities

Build a close working relationship with the CEO and develop a strong understanding of his voice, interests, expertise, and audience.
Proactively identify content opportunities from conversations, meetings, travel, speaking engagements, industry developments, and everyday moments.
Develop and pitch social-first concepts that authentically reflect the CEO’s personality and point of view.
Capture, edit, write, and publish content across priority executive social channels.
Establish a consistent executive content cadence and manage calendars, assets, approvals, and publishing workflows.
Repurpose podcasts, interviews, speaking engagements, and business insights into engaging social content.
Travel as needed to support executive content capture, conferences, and industry events.
Analyze executive content performance and recommend formats, topics, and creative approaches to strengthen thought leadership.
Translate STN’s Marketing strategy into social content that builds awareness and engagement with its ideal customer profile.
Own STN’s social calendars, ideation, copywriting, publishing, community management, and day-to-day execution.
Create platform-specific content, initially focused on LinkedIn, Instagram, and TikTok.
Develop creative concepts that showcase STN’s work, people, expertise, culture, and industry perspective.
Capture and produce social-first content using mobile devices and creative tools.
Partner with Marketing, Social, Creative, and Leadership teams to develop larger content opportunities and bring forward recommendations.
Maintain a consistent publishing cadence and ensure content reflects STN’s brand voice and creative standards.
Monitor content performance and audience engagement, using insights to improve strategy and execution.
Stay current with sports, entertainment, marketing, entrepreneurship, business, and internet culture to identify relevant content opportunities.
Recognize, capture, and publish timely, culturally relevant content without waiting for a formal brief.
Lead content capture sessions and confidently direct executives, employees, and other on-camera talent.
Identify authentic, unscripted moments and determine whether content calls for quick execution or more elevated production.
Test new formats, storytelling approaches, and platform-native creative techniques.