Social Media Manager | Hybrid Role

Villatel•Orlando, FL

7h•Hybrid

About The Position

Villatel Resort Orlando is a villa-style resort on International Drive, minutes from Universal Orlando and part of the Apartments by Marriott Bonvoy collection. It offers multi-bedroom villas, Aqua Bay Waterpark, Aqua Bar & Grille, and seasonal experiences. The resort aims for a premium but not stiff voice, with content designed to evoke the feeling of the splash, sunset, and spaciousness. The Social Media Manager will be responsible for Villatel's online presence, encompassing organic content, paid campaign creative, and creator partnerships. This is a hands-on role requiring the ability to capture and produce content, manage creative development, and liaise with influencers.

Requirements

2+ years of social media experience, ideally in hospitality, travel, tourism, or lifestyle brands.
A portfolio of social creative, especially short-form video and carousels for travel, hospitality, or lifestyle brands.
Experience with managing influencer or brand partnerships.
Strong short-form video skills: shooting and editing on mobile with CapCut, Premiere Rush, or similar.
Excellent writing with a sharp ear for brand voice and platform-native tone.
Comfort with analytics and scheduling tools.
Highly organized, able to juggle a content calendar, creative deadlines, and live partnerships.
Flexibility to occasionally work evenings and weekends for events, creator stays, and seasonal activations.

Nice To Haves

Experience with branded or franchised hospitality (Marriott, Hilton, etc.) and working within brand guidelines.
Familiarity with the Orlando tourism landscape and theme park audiences.
Photography, drone, or basic design skills (Canva, Adobe Express, Lightroom).
Familiarity with ad specs and creative best practices across Meta, TikTok, and Pinterest.
Bilingual English/Spanish or English/Portuguese.

Responsibilities

Build and manage the monthly content calendar across Instagram, Facebook, TikTok, and YouTube, aligning with occupancy goals, seasonal offers, and on-property events.
Shoot, edit, and publish short-form video, photography, and stories on property, capturing guest moments, amenities, food and beverage, and seasonal programming.
Write captions in Villatel Resort’s brand voice: specific, sensory, and scene-setting.
Manage daily community engagement, responding to comments and DMs, flagging service issues, and reposting user-generated content.
Monitor trends, formats, and audio, and adapt content accordingly.
Concept, shoot, and edit video and carousel ads for paid campaigns on Meta and other platforms.
Write ad copy and headlines that fit platform specifications.
Produce creative for seasonal and promotional pushes.
Deliver multiple creative variations for testing, correctly sized and formatted for each placement.
Collaborate with the paid media team to understand creative briefs and refresh creative based on feedback.
Source, vet, and recruit creators in relevant niches (family travel, Orlando, lifestyle, food, local Central Florida).
Negotiate terms and manage influencer partnerships from outreach through contracts, stay coordination, content briefs, approvals, and payment.
Host creator stays on property, ensuring they are set up to produce great content.
Build a repeatable creator program with an evergreen roster and seasonal activations.
Flag top-performing creator content for potential ad repurposing.
Measure partnership impact through reach, engagement, content quality, and attributable bookings.
Ensure all content is consistent with Villatel Resort’s brand standards and Marriott Bonvoy brand and partner guidelines.
Deliver monthly organic and creator performance reports with clear takeaways and recommendations.
Collaborate with marketing, sales, revenue management, F&B, and on-property teams to identify stories and support business priorities.