Content Marketing & Social Media Manager - (Hybrid)

Cruise Planners HQ • Coral Springs, FL

9d • Hybrid

About The Position

The Content Marketing & Social Media Manager develops and executes content that builds brand awareness, engages prospective franchise owners, generates qualified leads, and supports Cruise Planners’ franchise recruitment goals. This hands-on role combines content strategy, copywriting, social media management, multimedia content coordination, and project management.

The manager plans, produces, publishes, and measures content across social media, websites, blogs, email, video, webinars, and other franchise marketing channels. The role works closely with franchise owners, executives, internal teams, and industry partners to create authentic content that communicates the franchise opportunity, highlights owner success stories, and showcases Cruise Planners’ technology, training, marketing, and support.

This is a hybrid role, remote on Mondays and Fridays and onsite on Tuesdays, Wednesdays, and Thursdays. Travel and event participation may be required.

Requirements

• 3–5 years of experience in content marketing, social media management, digital marketing, or a related role.
• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field is preferred.
• Experience creating and managing content across social media, websites, blogs, email, and other digital channels.
• Exceptional writing, editing, proofreading, and storytelling skills, with the ability to develop messaging for different audiences and marketing objectives.
• Experience developing editorial calendars, creative briefs, campaign content, scripts, and interview guides.
• Strong project management and organizational skills, including coordinating multiple projects, stakeholders, deadlines, and approvals; familiarity with Trello, Jira, Basecamp, or similar tools.
• Working knowledge of SEO, keyword research, website content optimization, and organic search performance.
• Experience with social media analytics and digital marketing measurement, and the ability to turn performance data into actionable recommendations.
• Familiarity with CRM platforms, email marketing, and marketing automation tools.
• Experience coordinating multimedia content, including photography, video, interviews, testimonials, and webinars.
• Strong communication and relationship-building skills when working with franchise owners, executives, internal stakeholders, and external partners.
• Proficiency with common productivity and collaboration tools, including Microsoft Office and Google Workspace.
• Creative, proactive, organized, and detail-oriented, with the ability to manage competing priorities in a collaborative, deadline-driven environment.
• Candidates must be authorized to work for any employer in the United States; the employer is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

• HubSpot experience or familiarity, including email marketing, automation workflows, contact segmentation, campaign management, and performance reporting.
• Experience in franchise marketing, travel, hospitality, entrepreneurship, or other consumer-facing industries.
• Experience developing franchise-owner testimonials, customer stories, executive interviews, or webinars.
• Knowledge of Canva for creating and adapting social media graphics, presentations, and other marketing assets.
• Interest in photography and videography, with the ability to capture or assist with basic photo and video content when needed.
• Familiarity with video editing tools, social media publishing platforms, Google Analytics 4, Google Search Console, and SEO research tools.
• Experience with influencer or creator partnerships and short-form video content.
• Familiarity with AI-assisted content creation and emerging search optimization practices.

Responsibilities

• Develop and execute an integrated content marketing strategy focused on franchise recruitment, brand awareness, audience engagement, and qualified lead generation.
• Manage the content calendar and publishing schedule across social media, blogs, website content, email campaigns, video, webinars, and other franchise marketing channels.
• Write, edit, and optimize content explaining the Cruise Planners franchise opportunity, including owner benefits, training, technology, marketing support, business ownership, and success stories.
• Manage organic social media across relevant platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube; develop platform-specific content and creative concepts for prospective franchise owners.
• Evaluate emerging social media platforms, features, and content formats for audience fit, reach, engagement, resource needs, and recruitment potential; recommend and test promising opportunities.
• Conduct outreach to franchise owners to secure participation in testimonials, interviews, webinars, and other recruitment content; develop conversation guides, interview questions, and scripts for owners, executives, and partners.
• Coordinate video and photography production for franchise-owner stories, executive interviews, technology demonstrations, and short-form social content, working with internal teams, creative partners, and vendors.
• Attend conventions, trade shows, franchise events, industry conferences, and other relevant functions to capture content, conduct interviews, coordinate testimonials, and identify real-time social coverage and future marketing opportunities.
• Capture and coordinate behind-the-scenes footage, event highlights, executive perspectives, franchise-owner experiences, and other content for reuse across marketing channels.
• Repurpose existing content, photography, video, testimonials, and creative assets across channels to maintain a consistent publishing cadence and maximize production value.
• Own blog strategy and execution, including topic development, writing, editing, publishing, and optimization; create educational content that supports prospective franchise owners’ decision-making.
• Collaborate with the SEO Marketing Manager to optimize website and blog content using keyword research, search intent, metadata, headings, and internal linking.
• Develop email copy and content for franchise recruitment campaigns and automated nurture programs; coordinate with CRM and marketing automation teams to align messaging with audience personas, prospect interests, and development stages.
• Collaborate with paid media and digital marketing teams on ad copy, creative concepts, social content, and landing-page messaging to support lead generation and campaign performance.
• Coordinate content opportunities with industry partners, executives, and other stakeholders to highlight the Cruise Planners network, technology, resources, and franchise-owner value proposition.
• Maintain consistent brand voice, messaging, and visual standards while adapting content to each platform and audience.
• Manage content projects from brief through delivery, including timelines, assignments, stakeholder communication, creative reviews, approvals, asset organization, and publishing; use project management tools to track work and resolve bottlenecks.
• Work cross-functionally with franchise development, technology, design, digital marketing, public relations, and other internal teams to gather information, validate messaging, coordinate approvals, and align content with business priorities.
• Track content performance across engagement, reach, website traffic, organic search, lead generation, and conversion; use analytics and audience feedback to refine messaging and recommend improvements to franchise recruitment.
• Stay current on social media trends, content formats, creator strategies, SEO and AI-assisted search, and emerging marketing tools; recommend approaches to improve production, efficiency, reach, and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level