Social Media Content Manager

Peachtree Group • Atlanta, GA

7d • $75,000 - $90,000

About The Position

Peachtree Group Hospitality Management (PGHM), the hotel management division of Peachtree Group, seeks an experienced, creative Social Media & Content Manager to create and oversee digital content for a portfolio of 20–25 hotels, PGHM’s above-property social channels, and the hotels’ vanity websites. The role builds awareness for individual properties and PGHM, strengthens brand presence across social channels, and supports direct bookings.

The manager works closely with hotel property teams, Digital Marketing, and Revenue Management, and develops partnerships with travel creators, local tourism boards, and lifestyle influencers. The position covers content strategy and production, social publishing and community management, website content upkeep, campaign support, analytics, and reporting. It requires 25% travel for property content shoots, partner and influencer activations, and team meetings. The schedule must be flexible and adaptable to include evening and/or weekend events and shoots.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• At least 4 years of social media and content marketing experience.
• Experience managing social accounts for multiple brands or locations simultaneously.
• Portfolio showing original photography, video, and written content.
• General understanding of hotel operations and how operations interact with marketing, sales, and revenue.
• Strong writing and visual storytelling skills, with an eye for content that drives bookings.
• Hands-on photography and video skills, including mobile shooting and editing.
• Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite, or Meta Business Suite.
• Working knowledge of Adobe Creative Suite, Canva, and CapCut or similar editing tools.
• Understanding of Google Analytics 4, platform insights, and booking-engine attribution.
• Working knowledge of website content management systems such as WordPress and basic SEO best practices.
• Ability to organize details across multiple hotels, locations, and people, and to multitask effectively.
• Clear and concise communication with property teams, Marketing, Revenue Management, and leadership.
• Sound judgment regarding brand voice, guest responses, and sensitive issues.
• Self-motivation, strong time management, and the ability to set and achieve priorities.
• Strong problem-solving skills and the ability to manage multiple tasks, work under pressure, and remain positive and constructive under stress.
• Excellent verbal and written communication, listening, and presentation skills.
• Ability to work a flexible and adaptable schedule that includes evening and/or weekend events and shoots.
• Ability to sit for extended periods, stand and walk during on-property shoots and events, and lift and carry camera and production equipment weighing up to 25 pounds.
• Ability to travel 25% for property content shoots, partner and influencer activations, and team meetings.

Nice To Haves

• Social media and content marketing experience in hospitality, travel, or lifestyle brands.
• Experience with Hilton, Marriott, Hyatt, or IHG brands.
• Industry certifications, such as Meta Blueprint, Google Analytics, or Sprout Social/Hootsuite certification.
• Experience running influencer and creator programs, including hosted stays.

Responsibilities

• Develop and execute a portfolio-wide social media and content strategy aligned with brand standards, property positioning, and direct booking goals.
• Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn, and emerging platforms, aligned with seasonality, local events, and promotions.
• Plan, build, and manage PGHM’s above-property social calendar and posting, including company news, hotel openings, awards, team culture, and recruitment content.
• Write, design, and produce posts, captions, short-form video, reels, and stories that showcase each hotel and its destination.
• Partner with Revenue Management to promote packages, offers, and need dates, using trackable links to connect content with website traffic and direct bookings.
• Manage hotel vanity websites, keeping content, imagery, offers, and booking links current, accurate, and on brand; coordinate updates with web vendors and the Digital team; and monitor traffic and booking conversion.
• Provide creative and audience input for paid social campaigns in coordination with the Digital team.
• Identify, vet, and manage travel creator and lifestyle influencer relationships, including hosted stays, partner briefs, deliverables, and results tracking.
• Collaborate with tourism boards, convention and visitors’ bureaus, and community partners on co-marketing opportunities.
• Serve as the primary social media contact for General Managers and Sales leaders, and train property teams to capture and submit on-site content.
• Monitor comments, messages, and mentions across accounts; respond or escalate within set timeframes and follow crisis communication protocols.
• Ensure content complies with hotel flag and PGHM brand standards, platform policies, and sponsored-content disclosure rules.
• Track reach, engagement, follower growth, website traffic, and direct bookings driven by social; report results and recommended actions to leadership.
• Review and publish weekly content calendars for all properties and PGHM’s above-property channels.
• Conduct monthly Revenue Management check-ins on need dates, packages, and promotions; prepare monthly performance reports by property and portfolio with a 30-day content outlook.
• Review each hotel’s vanity website monthly and hold monthly touchpoints with property General Managers about upcoming events, openings, and content needs.
• Develop quarterly influencer and partnership plans with goals and measurable outcomes, and schedule quarterly on-property content shoots across the portfolio.
• Monitor comments, messages, and mentions across all accounts daily.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Generous 401(k) retirement match
• Paid holidays
• Paid time off
• Access to an Employee Assistance Program and Fund

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level