Manager, Social Media & Content

Sea World•Williamsburg, VA

2d•Onsite

About The Position

The Manager of Social Media & Content leads and executes social media and content strategy for Busch Gardens Williamsburg and Water Country USA. The role drives awareness and excitement for the parks’ attractions and seasonal events, owns organic content ideation and capture across Facebook, Instagram, TikTok, and YouTube, and leads a small content production team. The manager also develops organic-style assets for organic and paid social channels and serves as the parks’ social and content expert. They partner with Marketing, Sales, Paid Media, Revenue Management, and Executive Leadership to ensure content supports business priorities and delivers measurable results. The position oversees social content planning and production, tracks platform trends and performance, and shares insights with leadership to guide strategy. It also supervises and develops the Content Specialist and manages the internal asset library and camera and production equipment inventory. The role involves working outdoors in park conditions, with flexibility to work evenings, weekends, and holidays as needed.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field, or equivalent experience.
At least 5 years of social media and content creation experience, including experience growing a social audience.
Experience operating professional photography and video equipment, including mirrorless cameras, audio recording equipment, and basic lighting setups.
Experience using social media publishing, analytics, and listening platforms, such as Sprinklr, Meta Business Suite, or comparable tools, to inform content strategy and performance reporting.
Deep knowledge of social media platforms, algorithms, and emerging trends, with the ability to assess and report on consumer and platform trends.
Strong storytelling and creative instincts, with an editorial mindset and the ability to create content consistent with the parks’ and Company’s brand voice, style, and tone.
Ability to balance long-term strategy with agile, real-time content execution.
Strong project management skills, including prioritizing complex projects, meeting deadlines, responding to emerging opportunities, and balancing multiple stakeholders’ priorities in a demanding environment.
Entrepreneurial spirit and a proven ability to drive business outcomes through social and digital channels.
Excellent written and oral communication skills, with the ability to adapt communication style to different audiences.
Ability to work across departments and organizational structures to achieve park and Company goals.
Ability to analyze social and content performance data and present insights to leadership.
Comfort working outdoors in park conditions and flexibility to work evenings, weekends, and holidays as needed.
Ability to lift up to 20 pounds and push or pull up to 50 pounds.

Nice To Haves

Experience supervising, mentoring, or directing the work of others, such as direct reports, freelancers, interns, or agency partners.
Theme park, attraction, hospitality, or entertainment industry experience.
Familiarity with Google Analytics.

Responsibilities

Lead and execute social media strategy for Busch Gardens Williamsburg and Water Country USA across Facebook, Instagram, TikTok, and YouTube.
Plan and manage the social content calendar around park operations, seasonal events, and broader brand and sales initiatives.
Track social media trends, platform features, and channel developments, and identify opportunities to grow audience, engagement, and revenue.
Lead organic content ideation, capture, and editing to maintain a pipeline of timely, trend-driven content.
Partner with Brand and Paid Media teams on advertising content shoots and identify opportunities to capture content during production.
Develop organic-style content for paid social advertising that feels native to each platform and is optimized for performance.
Supervise and develop the Content Specialist, directing day-to-day photo and video production for social platforms.
Manage the internal asset library and inventory of camera and production equipment.
Monitor and analyze social performance metrics, report insights to leadership, and adjust strategies as needed.