Social Media & Content Manager

Unifi Healthcare • Augusta, GA

3d

About The Position

Unifi Healthcare is seeking an experienced Social Media & Content Manager to build its social media presence from the ground up. The role owns both social strategy and hands-on content creation, translating the organization’s mission into stories for patients, donors, and community partners and growing an engaged audience. The manager personally films, edits, writes, designs, and publishes content, while also overseeing community management and providing broader marketing support. This is a fast-paced, hands-on role in a lean environment where priorities may shift and responsibilities extend beyond traditional social media work. Prior nonprofit experience is required, including an understanding of mission-driven storytelling, donor and community sensitivities, and the resource constraints common to nonprofit and healthcare organizations.

Requirements

• 3–4 years of professional social media management experience.
• Prior experience working at a nonprofit organization.
• Proven track record of growing and engaging social media audiences.
• Strong writing, editing, and visual storytelling skills.
• Hands-on proficiency shooting and editing short-form video using a smartphone and tools such as CapCut, Adobe Premiere Rush, or similar.
• Ability to create graphics using Canva or an equivalent tool.
• Experience with social media management and scheduling tools such as Hootsuite, Sprout Social, or Later.
• Comfort working in a fast-paced, startup-like environment with limited resources and evolving priorities, and willingness to take on responsibilities beyond a traditional social media role.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice To Haves

• Experience with paid social advertising and analytics platforms.
• Familiarity with healthcare industry communications and HIPAA considerations.
• Experience supporting fundraising or donor communications.

Responsibilities

• Develop and execute a comprehensive social media strategy across Instagram, Facebook, LinkedIn, X/Twitter, and TikTok, aligned with organizational goals.
• Personally shoot, film, edit, and produce original photo and video content, including Reels, TikToks, YouTube Shorts, behind-the-scenes footage, patient stories, caregiver spotlights, and company updates; write accompanying copy and captions.
• Translate clinical and insurance language into clear, everyday terms in keeping with Unifi's plain-language communication approach.
• Design graphics and visual assets for social media and marketing use.
• Capture content during in-home care visits, team events, and community outreach while following HIPAA guidelines and securing proper consent.
• Manage day-to-day community engagement by responding to comments and messages and monitoring brand sentiment.
• Track performance metrics and analytics, report on KPIs, and adjust strategy based on results.
• Collaborate with program, development/fundraising, and clinical staff to source authentic stories and content.
• Support broader marketing and communications efforts, including email campaigns, website updates, event promotion, and PR support.
• Manage paid social campaigns and advertising budgets.
• Stay current on platform trends, algorithm changes, and best practices in healthcare and nonprofit communications.
• Ensure all content complies with HIPAA and nonprofit communication standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level