Social Media & Content Manager

Prime Group Holdings•Saratoga Springs, NY

2d•Onsite

About The Position

Prime Group Holdings, LLC is seeking a commercially minded, entrepreneurial, and highly organized social media and business development professional for its Saratoga Springs, New York headquarters. The role supports Prime Storage, a growing self-storage operator in the United States and Canada, and offers the opportunity to develop the company’s approach to social media, community engagement, and local business development across hundreds of properties and markets. The position combines social media strategy and content with partnerships and local-market activation. The manager will build programs that strengthen brand engagement, support customer acquisition, cultivate local relationships, and create business opportunities across storage and commercial properties. The role also develops measurement frameworks and repeatable processes to connect social and community activity with business outcomes, while coordinating with Marketing, Operations, Asset Management, and leadership.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
At least 5 years of experience in social media, digital or brand marketing, partnerships, or community marketing, with examples of proven results.
Experience with partnerships, influencer relationships, or local activation, ideally across multiple locations or brands.
Strong working knowledge of Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Strong project management, analytical, communication, and negotiation skills.
Experience with social publishing, listening, and analytics tools.
Ability to link marketing and partnership activity to business outcomes.
Ability to work cross-functionally with Marketing, Operations, Asset Management, and leadership.
Position is located at Prime Group Holdings’ home office in Saratoga Springs, New York.

Nice To Haves

Experience in self-storage, commercial real estate, retail, hospitality, or franchising.
Experience building scalable programs in a growing organization.

Responsibilities

Develop and execute an integrated organic social media strategy across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
Define channel-specific strategies, content pillars, customer priorities, usage occasions, publishing cadence, and success measures in alignment with the EVP of Marketing.
Establish social media as a strategic growth channel supporting brand leadership, customer acquisition, localized rental demand, customer and community engagement, and leads for storage and commercial property businesses.
Own the social media editorial calendar and align content with broader marketing and cross-functional business priorities.
Maintain consistent brand voice, messaging, visual identity, asset management, and tone across social channels while adapting content to each platform.
Evaluate platform performance, algorithm changes, emerging channels, and new social capabilities to identify opportunities for the brand and business.
Evaluate and pilot social capabilities, technology, artificial intelligence, partnerships, and content formats that may improve marketing impact and business value.
Identify opportunities to convert social engagement into measurable actions, including website traffic, customer leads, referrals, facility visits, and rental bookings where attribution is available.
Build scalable programs using social media, local relationships, and partnerships to drive growth across storage and commercial properties, including referral programs with local businesses, employers, real estate professionals, movers, college campuses, community organizations, and creators.
Support openings, acquisitions, renovations, and expansions through coordinated social, outreach, and partnership activation; evaluate partnerships for fit, impact, and scalability.
Work with Marketing and Asset Management on future customer engagement, events, and storytelling, using repeatable frameworks consistent with Prime’s brand.
Lead influencer, creator, ambassador, and local partnership strategy, developing scalable programs and long-term relationships from outreach through performance evaluation.
Partner with Paid Media and Search to amplify top-performing creator content and replicate successful programs across markets.
Build a measurement framework that ties social and community activity to business outcomes, with reporting by platform, market, facility, and partnership.
Use testing to improve programs, replicate successful approaches across the portfolio, and communicate results clearly to leadership.
Build a scalable social and local-activation model for approximately 370 locations, balancing corporate strategy, regional coordination, and local participation.
Use social listening to monitor sentiment, competitors, and local trends, and coordinate with Operations to resolve customer and tenant issues.
Develop playbooks, toolkits, templates, and workflows; build a network of internal social champions; and use automation and AI-assisted tools to improve efficiency while maintaining quality and human oversight.