Content Development & Social Media Manager

Legence

9d • $115,000 - $130,000 • Remote

About The Position

Legence is seeking an experienced Content Development & Social Media Manager to lead the development and activation of content across Legence and its portfolio of Business Unit brands. This collaborative, hands-on role turns complex technical expertise, projects, and business priorities into clear, engaging content for varied audiences and channels. The manager will help create consistency and scale across social media in a multi-brand organization, partnering with Business Unit marketing contacts, subject matter experts, executives, creative resources, communications, and enterprise marketing while preserving each brand’s distinct expertise and voice. The position is remote, with travel of up to 10%, and reports to the Vice President, Marketing, Legence. It is a direct-hire, full-time position.

The role develops and edits content across websites, thought leadership, case studies, social media, email and digital campaigns, marketing collateral, video scripts, press releases, and campaign messaging. It leads social media strategy and execution across Legence and supported Business Unit brands, including editorial calendars, content workflows, publishing, monitoring, employee advocacy, and amplification. The role also partners on integrated campaigns, applies SEO and emerging AI-search/GEO practices, and uses performance data to improve content and channel strategy. It does not manage direct reports or a team.

Requirements

• 5–8 years of professional experience in content development, content marketing, social media, digital marketing, communications, or a related discipline.
• Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to communicate complex subjects clearly and compellingly.
• Demonstrated experience developing content for multiple formats, audiences, and digital channels.
• Hands-on experience managing corporate or B2B social media channels and editorial calendars.
• Strong understanding of how content, social media, and digital channels work together to build brand visibility and support business objectives.
• Excellent project management and organizational skills, with the ability to manage multiple simultaneous priorities and deadlines.
• Strong interpersonal skills and ability to develop productive relationships across functions, businesses, and organizational levels.
• Ability to work independently, proactively identify opportunities, and move projects forward without extensive direction.
• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, or a related discipline, or equivalent professional experience.

Nice To Haves

• Experience within construction, engineering, architecture, consulting, energy, sustainability, commercial real estate, or another technical B2B environment.
• Experience working within a multi-brand, multi-business, or decentralized enterprise organization.
• Experience supporting multiple businesses with different audiences, priorities, and levels of internal marketing support.
• Experience with Sprout Social or a comparable enterprise social media management platform.
• Experience with Asana or another enterprise work management platform.
• Experience with HubSpot or comparable marketing automation technology.
• Familiarity with web CMS platforms, SEO, AI search/GEO principles, digital analytics, and content performance measurement.
• Experience developing executive and subject matter expert thought leadership.
• Experience supporting employee advocacy or social amplification programs.

Responsibilities

• Develop high-quality content that strengthens the visibility, reputation, and market positioning of Legence and its Business Units.
• Identify stories, projects, expertise, trends, and perspectives across the enterprise and develop them into marketing content.
• Write and edit content for websites, landing pages, thought leadership articles, case studies, project profiles, social media, executive and subject matter expert content, email and digital campaigns, industry and end-market content, marketing collateral, video scripts, press releases, and campaign messaging.
• Interview executives, technical leaders, subject matter experts, and project teams to develop credible, differentiated content.
• Translate complex engineering, construction, maintenance, sustainability, energy, and technical concepts for technical and nontechnical audiences.
• Repurpose content across formats and channels to extend its value and reach.
• Maintain editorial quality and ensure content aligns with appropriate voice, messaging, and brand standards while recognizing individual Business Unit identities.
• Partner with marketing, communications, and creative teams to identify integrated campaign and storytelling opportunities.
• Help lead and execute social media strategy across Legence and supported Business Unit brands, in collaboration with the communications team.
• Develop and maintain editorial calendars with Business Unit marketing contacts, communications, and enterprise stakeholders.
• Manage social content development, review, approval, scheduling, and publishing.
• Draft and edit social copy covering corporate and industry content, projects, thought leadership, services, and Business Unit stories.
• Adapt content for Legence and Business Unit channels while aligning with enterprise brand and messaging standards.
• Manage day-to-day social media workflows using Sprout Social and Asana.
• Coordinate with creative resources on social graphics, photography, video, and other visual assets.
• Support employee advocacy and amplification programs.
• Monitor social channels, comments, messages, mentions, and relevant industry conversations, escalating issues when appropriate.
• Identify opportunities to amplify Business Unit stories across enterprise channels.
• Partner with the broader marketing team on integrated content campaigns supporting priority markets, services, business initiatives, and growth objectives.
• Develop content for activation across social, web, email, thought leadership, and other digital channels.
• Support campaign development and execution through HubSpot where appropriate.
• Collaborate with marketing and Business Unit teams on targeted thought leadership and campaigns tied to services and priority market sectors.
• Apply SEO and emerging AI-search/GEO best practices to improve digital content discoverability.
• Track and evaluate content and social performance to identify topics, formats, and channels that generate strong engagement and results.
• Use Sprout Social, web analytics, HubSpot, and other available platforms to improve content strategy.
• Evaluate performance across content categories, formats, and Business Units.
• Translate data and performance trends into recommendations for future content, campaigns, and channel strategy, aligning with the Data and Analytics Manager.

Benefits

• 401(k) plan with company match: dollar-for-dollar match up to 4% of eligible pay, with immediate vesting.
• Employer-provided medical, dental, vision, prescription drug, Employee Assistance Program, and accident and illness coverage.
• Employer-provided basic life insurance and AD&D valued at $50,000, with the option to purchase additional coverage.
• Flexible non-accrual vacation and company holidays per policy.
• Business travel and related expenses reimbursed per company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level