Social Media Content Manager

Property Management • Atlanta, GA

6d

About The Position

Peachtree Group Hospitality Management (PGHM), the hotel management division of Peachtree Group, is seeking an experienced, creative Social Media & Content Manager to develop and oversee digital content for a portfolio of 20–25 managed hotels, PGHM’s above-property social channels, and the hotels’ vanity websites. The role builds awareness of the hotels and PGHM, strengthens brand presence across social channels, and supports direct bookings. It collaborates with property teams, Digital Marketing, Revenue Management, travel creators, local tourism boards, and lifestyle influencers.

The manager plans and executes portfolio-wide content strategies; maintains social calendars; creates written, photographic, and video content; supports direct-booking promotions and paid social; manages hotel vanity websites; and develops creator and community partnerships. The role also serves as the primary social media contact for General Managers and Sales leaders, trains property teams to capture content, monitors and responds to social interactions, ensures brand compliance, and reports performance and recommendations to leadership.

The position includes regular coordination and reporting, quarterly influencer and partnership planning, and on-property content shoots. It requires 25% travel and a flexible schedule that may include evening or weekend events and shoots. Physical demands include extended sitting, standing and walking during shoots and events, and carrying equipment weighing up to 25 pounds.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• At least 4 years of social media and content marketing experience.
• Experience managing social accounts for multiple brands or locations simultaneously.
• Portfolio demonstrating original photography, video, and written content.
• Strong writing and visual storytelling skills, with an eye for content that drives bookings.
• Hands-on photography and video skills, including mobile shooting and editing.
• Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite, or Meta Business Suite.
• Working knowledge of Adobe Creative Suite, Canva, and CapCut or similar editing tools.
• Understanding of Google Analytics 4, platform insights, and booking-engine attribution.
• Working knowledge of website content management systems such as WordPress and basic SEO best practices.
• Ability to organize details across multiple hotels, locations, and people, and to multitask effectively.
• Clear and concise communication with property teams, Marketing, Revenue Management, and leadership.
• Sound judgment regarding brand voice, guest responses, and sensitive issues.
• General understanding of hotel operations and how operations interact with marketing, sales, and revenue.
• Self-motivation, strong time management, and the ability to set and achieve priorities.
• Strong problem-solving skills and the ability to manage multiple tasks, function under pressure, and remain positive and constructive under stress.
• Excellent verbal and written communication, listening, and presentation skills.
• Ability to work a flexible and adaptable schedule, including evening and/or weekend events and shoots.
• Ability to sit for extended periods, stand and walk during on-property shoots and events, and lift and carry camera and production equipment weighing up to 25 pounds.
• Ability to travel 25%.

Nice To Haves

• Hospitality, travel, or lifestyle brand experience.
• Experience with Hilton, Marriott, Hyatt, or IHG brands.
• Industry certifications through relevant organizations.
• Meta Blueprint, Google Analytics, or Sprout Social/Hootsuite certification.
• Experience running influencer and creator programs, including hosted stays.

Responsibilities

• Develop and execute a portfolio-wide social media and content strategy aligned with brand standards, property positioning, and direct-booking goals.
• Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn, and emerging platforms, aligned with seasonality, local events, and promotions.
• Plan, build, and manage PGHM’s above-property social calendar and posting, including company news, hotel openings, awards, team culture, and recruitment content.
• Write, design, and produce posts, captions, short-form videos, reels, and stories showcasing each hotel and its destination.
• Partner with Revenue Management to promote packages, offers, and need dates; use trackable links to connect content with website traffic and direct bookings.
• Manage hotel vanity websites, keeping content, imagery, offers, and booking links current, accurate, and on brand; coordinate updates with web vendors and the Digital team and monitor traffic and booking conversion.
• Provide creative and audience input for paid social campaigns in coordination with the Digital team.
• Identify, vet, and manage travel creator and lifestyle influencer relationships, including hosted stays, partner briefs, deliverables, and results tracking.
• Collaborate with tourism boards, convention and visitors’ bureaus, and community partners on co-marketing opportunities.
• Serve as the primary social media contact for General Managers and Sales leaders, and train property teams to capture and submit on-site content.
• Monitor comments, messages, and mentions across accounts; respond or escalate within set timeframes and follow crisis communication protocols.
• Ensure content complies with hotel and PGHM brand standards, platform policies, and sponsored-content disclosure rules.
• Track reach, engagement, follower growth, website traffic, and social-driven direct bookings; report results and recommended actions to leadership.
• Review and schedule property content calendars weekly and review and publish PGHM above-property content weekly.
• Check in monthly with Revenue Management on need dates, packages, and promotions; prepare monthly property and portfolio performance reports with a 30-day content outlook.
• Review each hotel’s vanity website monthly for content, offers, imagery, and booking links; touch base monthly with property General Managers about upcoming events, openings, and content needs.
• Develop quarterly influencer and partnership plans with goals and measurables, and schedule quarterly on-property content shoots across the portfolio.
• Monitor comments, messages, and mentions daily.
• Travel for property content shoots, partner and influencer activations, and team meetings; work a flexible schedule that may include evening or weekend events and shoots.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401(k) retirement match
• Paid holidays
• Paid time off
• Employee Assistance Program and Fund

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level