Social Media Manager & Content Creator

Bic# 1854•Northeast Philadelphia, PA

2d•Remote

About The Position

ABCO is seeking a creative, motivated, and results-driven Social Media Manager to expand brand recognition and grow its social media presence. The role focuses primarily on increasing Facebook followers, with Instagram growth also important. The successful candidate will create engaging, entertaining, and shareable content using AI-powered tools and other creative approaches. The position combines strategic planning with execution. The Social Media Manager will develop and present proposed strategies and content plans for management review, execute approved strategies, monitor performance, and recommend improvements. Success will be measured by increased brand awareness, Facebook following, engagement, and overall strength of ABCO’s social media presence.

Requirements

Previous experience managing business social media accounts.
Demonstrated ability to grow social media audiences and brand recognition.
Strong understanding of Facebook and Instagram algorithms, trends, and audience engagement.
Experience creating short-form videos, Reels, graphics, and carousel posts.
Familiarity with AI-powered content creation tools and platforms.
Ability to develop social media strategies and present recommendations to management.
Understanding of organic social media growth strategies.
Creative mindset and ability to develop original, entertaining, and shareable content.
Ability to interpret analytics and use performance data to guide future strategies.
Strong communication, organization, and time-management skills.

Responsibilities

Develop and propose social media strategies to increase followers, engagement, and brand awareness across Facebook and Instagram.
Present proposed strategies, content plans, and growth initiatives to management for review and approval.
Build brand recognition through consistent, creative, and engaging social media content.
Create short-form videos, Reels, AI-generated videos and animations, static graphics, carousel posts, memes, trending content, and other shareable posts.
Use AI tools to streamline and enhance content creation.
Develop strategies to convert increased brand exposure and content reach into new followers and subscribers.
Identify social media trends, audience interests, and opportunities to increase organic reach.
Monitor analytics and report on follower growth, engagement, reach, and content performance.
Evaluate campaign results and recommend adjustments to improve performance.
Maintain a consistent posting schedule and ensure content aligns with ABCO’s brand and messaging.