Social Media Manager - (Hybrid)
About The Position
Cruise Planners is seeking a creative, hands-on Social Media Manager to lead planning, production, and performance of social content for the Home Office and travel agent network. The role involves researching trends, editing short-form video, creating motion graphics, managing content calendars and posting schedules, running paid social campaigns, tracking analytics, engaging the online community, and maintaining the Facebook Business Manager account. As a key point of contact on the CPsocial team, the Social Media Manager coordinates with multimedia, marketing, sales, partnerships, and senior leadership. The role also supports travel agents through onboarding and education. This is a hybrid position, remote on Mondays and Fridays and onsite on Tuesdays, Wednesdays, and Thursdays. The position reports to the Director of Social Media Programs.
Requirements
- At least 3 years of relevant experience.
- Bachelor’s degree or higher in Communications, Marketing, Digital Media, or a related field.
- Proven work experience in content production or a similar role.
- A strong portfolio showcasing published content across various formats and platforms.
- Strong customer service skills.
- Excellent verbal and written communication skills and the ability to influence others.
- Critical-thinking and problem-solving skills.
- Proficiency in Word, Excel, and PowerPoint.
- Creative vision and the ability to generate innovative content ideas.
- Skill using content creation tools, such as graphic design and video editing software, and content management systems.
- Knowledge of social media content types, including videos, graphics, photos, and text.
- Deep understanding of social media platforms, their features, and audience behaviors.
- Excellent writing, editing, and proofreading skills, with a strong grasp of grammar and style.
- Ability to interpret analytics, understand key metrics, and use insights to inform content strategy.
- Strong organizational skills to manage projects, deadlines, and resources effectively.
- Must be authorized to work for any employer in the United States; visa sponsorship or takeover of sponsorship is not available.
Nice To Haves
- Relevant experience in the travel and hospitality industry.
Responsibilities
- Partner with CPsocial, marketing, sales, and multimedia team members to align content with campaign calendars.
- Coordinate social media requests and route briefs, drafts, and final assets among multimedia, marketing, sales, partnerships, and senior leadership.
- Build content calendars, plan monthly or quarterly campaigns, and align posts with company marketing goals.
- Manage content timelines, posting schedules, and production milestones using project management and scheduling tools.
- Research social trends and develop hooks, storyboards, shot lists, and mood boards.
- Conceptualize, shoot, and edit vertical short-form videos for TikTok, Instagram Reels, and YouTube Shorts, including color correction and sound design.
- Create title treatments, lower thirds, captions, and motion graphics consistent with brand guidelines.
- Set up, monitor, and optimize paid advertising campaigns and influencer or creator partnerships.
- Monitor post analytics, including reach, engagement, and watch time, and use the data to refine content strategy.
- Respond to comments, direct messages, and brand mentions and interact with followers to build customer loyalty.
- Assist the travel agent network with onboarding, including relinks, location details, and dashboard reviews.
- Monitor multi-location social media account health, including dashboard access, notifications, and agent adoption and usage.
- Manage the travel agent social media support inbox by assigning, updating, and responding to inquiries within 24–48 hours.
- Assist with ongoing social media education for Home Office team members and the travel agent network.
- Manage and maintain the Facebook Business Manager account, including Pages, ad accounts, user roles and permissions, asset assignments, and regular audits for agent terminations and compliance.
- Stay current on social media and digital marketing trends, tools, and best practices.
- Perform other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
