Social Media Manager
About The Position
We’re hiring a Social Media Manager to build and scale our social media engine, using both organic and paid social media channels. This role is responsible for firm-wide social media strategy, messaging, and playbooks that help attorneys market themselves authentically and in compliance. You’ll also design the strategy behind individual attorney content, create easy-to-use toolkits and strategic plans that make it simple for attorneys to post consistently, and align attorney brands to our firm’s practice strengths across regional markets. This position is hybrid, reporting to our San Diego Headquarters. Salary: $100,000- $120,000 annually Actual salaries will vary and will be based on various factors, such as location, skills, experience, and qualification for the role.
Requirements
- Legal marketing experience required.
- 4+ years of social media strategy experience
- Proven experience building personal brands (execs, attorneys, founders, experts)
- Strong writing and positioning skills (ability to make attorneys sound like themselves, but better)
- Adherence to state bar legal advertising rules, ethics, and compliance (you don’t need to be the expert, but you must respect these guidelines)
- Comfortable working with high-performing, busy attorneys; must be a team player
Nice To Haves
- Experience with tools like Later, Sprout, Hootsuite, Loomly, Canva, Asana/Monday, and analytics tools
Responsibilities
- Attorney Social Strategy & Brand Building Assist individual attorneys with developing social media strategies (platform selection, voice, topic lanes, positioning).
- Creation of firm-wide social media strategy (paid and organic), based on visibility and performance, backed by bi-monthly performance metrics.
- Create exemplar monthly attorney content calendars aligned to practice goals and news cycles
- Develop repeatable, scalable content formats
- Help attorneys translate their real-world credibility into content (with a focus on personal narratives and client stories)
- Attorney Enablement Tools Build “plug-and-play” attorney posting tools: caption banks, templates, story ideas, content prompts, Q&A scripts
- Train attorneys through short onboarding sessions and quarterly refreshers
- Ensure consistent brand alignment and compliance across attorneys, markets, and platforms
- Cross-Team Leadership Partner with the Social Media & Graphics Specialist, Social Media Coordinator and Marketing Leadership for visuals and brand consistency
- Partner with the Video Coordinator for attorney video series and recurring formats
- Reporting & Optimization Track attorney performance by platform, content type, and engagement metrics
- Recommend iterative improvements monthly (what to double down on vs. what to discontinue)
- Develop achievable KPIs for attorney content creation to support effective reporting
Benefits
- 100% employer-paid health, dental, and vision insurance for employees and dependents
- $50,000 in life insurance provided at no cost
- 401(k) plan with 6% dollar-for-dollar employer match after probationary period
- Generous paid parental leave for birth, adoption, or fostering
- Dependent care reimbursement up to $3,500/month
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Monthly commuter reimbursement up to $100 for public transportation
- Home office reimbursement: $150 for a desk, $150 for a chair (one-time)
- $25 work-from-home allowance each pay period for hybrid and remote staff
- Up to $5,250/year in tuition reimbursement for professional development
- State bar and approved professional association dues covered
- $30 Grubhub lunch credit every first Friday of the month
- Community engagement support: matching donations to 501(c)(3) nonprofits and encouragement of volunteer time
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
