Social Media Manager

Puppy Sphere•Toronto, ON

7d•Hybrid

About The Position

Puppy Sphere is a high-growth startup redefining the wellness category through puppy therapy. As North America’s original puppy yoga company, they have built a community of over 400,000 people and partnered with global brands like the NBA, TikTok, and Google. They are looking for individuals excited by growth, impact, and who care deeply about people, animals, and raising the bar. This is a hybrid role based in Toronto for a Social Media Manager. The ideal candidate is creative, culturally plugged-in, and excited to take ownership of a fun, fast-growing brand with massive viral potential. They understand what makes people stop scrolling, know how to turn everyday moments into standout content, and can balance playful ideas with thoughtful brand strategy. The role involves owning Puppy Sphere’s social presence across platforms, from developing content concepts and capturing trends to managing the content calendar, growing the community, and shaping the brand's online presence. Collaboration with marketing, partnerships, and studio teams is key to bringing the Puppy Sphere world to life. This is an exciting opportunity for someone who thrives in a fast-paced environment, loves internet culture, has strong creative instincts, and wants the freedom and responsibility to help build one of the most exciting experiential wellness brands on social.

Requirements

3+ years of social media marketing experience for a consumer, lifestyle, wellness, hospitality, or high-growth brand.
Proven success growing social media communities and creating high-performing content across major social platforms.
Strong skills in short-form video production, photography, copywriting, and visual storytelling.
Proficiency with content creation and social media management tools such as CapCut, Canva, Adobe Creative Suite, Buffer, Asana, or similar platforms.
Experience leading content creators, freelancers, or social teams.
Strong understanding of social analytics and the ability to translate performance data into actionable insights.
Experience managing social deliverables for partnerships, influencer collaborations, or events.
Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
A deep understanding of social media trends, internet culture, and platform best-practices.
Willingness to work on-site regularly in Toronto and travel occasionally for studio launches and events.

Nice To Haves

Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
Experience working with paid social teams to develop paid creative assets.
Familiarity with influencer and affiliate marketing platforms and social listening tools.
Experience building online communities for consumer, wellness, or membership-based brands.

Responsibilities

Own and manage the brand across all social media channels.
Build, lead, and scale Puppy Sphere's Social Media function, including recruiting, onboarding, managing, and developing Content Creators and additional team members as the department grows.
Develop and execute the organic social media strategy to drive brand awareness, community growth, and engagement across all social platforms, including Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and LinkedIn.
Plan, create, and publish high-quality social-first content, including short-form video, photography, copy, and campaign assets.
Manage the social content calendar, ensuring projects are delivered on time and aligned with marketing priorities and campaigns.
Monitor social media performance, prepare weekly and monthly reports, and use insights to optimize content strategy.
Stay ahead of emerging trends, platform updates, and cultural moments to keep Puppy Sphere's content fresh, elevated, and innovative.
Collaborate cross-functionally with Marketing, Creative, Operations, and Paid Media to execute integrated campaigns.
Develop creative concepts, shot lists, scripts, and creative briefs for social campaigns while maintaining brand quality and consistency.
Support the growth of Puppy Sphere's local communities through content creation and social strategy for community initiatives and in-studio activations.
Capture original photo and video content at Puppy Sphere studios, events, and launches as needed.

Benefits

Join a fast-growing startup with upward mobility.
Remote work flexibility around the world.
Flexible working hours between 8am - 7pm.
10 paid vacation days per year.
3 paid wellbeing days per year.
Annual Team Retreat.
Experience the happiness of working around puppies.
Unlimited complimentary puppy yoga and pilates classes for you, family and friends.
Attend networking and unique invite-only events in your city and beyond.
Opportunity to work with celebrity clients and industry giants.