Social Media Manager

BE Group • Easton, PA

1d

About The Position

Our client is seeking an experienced Social Media Manager to lead the strategy, execution, and performance of social media for a well-established consumer brand. This is a highly visible leadership role for someone who thrives at the intersection of creativity, analytics, influencer marketing, and brand storytelling. This is a hands-on leadership opportunity within a lean, collaborative marketing team. The ideal candidate has successfully owned social media strategy and execution for a large consumer brand, knows how to build impactful influencer programs, and uses data and analytics to drive measurable results.

Requirements

• Bachelor's degree required.
• 8+ years of progressive social media marketing experience.
• Experience leading both the strategy and execution of social media for a large consumer brand.
• Demonstrated success developing and executing influencer marketing campaigns.
• Experience measuring influencer performance, campaign effectiveness, and ROI using analytics and data.
• Previous people management experience.
• Strong understanding of today's social media landscape, emerging platforms, and evolving algorithms.
• Experience leveraging AI tools within social media operations.

Nice To Haves

• Strategic thinker who also enjoys rolling up their sleeves.
• Creative storyteller with a data-driven mindset.
• Comfortable working in a lean, fast-paced environment where collaboration and ownership are key.
• Passionate about building engaged online communities and creating content that drives measurable business impact.

Responsibilities

• Own the social media strategy and execution across all major social platforms.
• Develop and execute influencer marketing campaigns from strategy through measurement and optimization.
• Leverage social listening, analytics, and performance data to continuously improve engagement, reach, and ROI.
• Identify emerging social trends and translate them into impactful campaigns.
• Partner cross-functionally with Marketing, Brand, eCommerce, PR, and agency partners to deliver integrated marketing initiatives.
• Manage and mentor one direct report while helping maximize agency performance.
• Stay ahead of platform changes, AI tools, and evolving best practices across social media.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior