Social Media Manager

Reduce Everyday • Atlanta, GA

9d • Onsite

About The Position

Reduce, a family-owned drinkware brand, is seeking a Social Media Manager to lead and grow its organic social media presence. This role involves developing and executing social media strategies, creating engaging content, managing community engagement, and fostering creator partnerships. The ideal candidate is a creative content producer with a deep understanding of social media trends, a strong visual eye, and the ability to appear on camera as a brand representative. Reduce is committed to sustainable, design-forward products and operates with core values of balance, humility, curiosity, authenticity, passion, and fun. The company offers a welcoming, flexible, and ambitious work environment.

Requirements

• Bachelor’s degree in marketing, communications, advertising, public relations, or a related field required.
• 3-5 years of experience developing social media content and managing brand social media channels.
• Demonstrated experience producing photography, short-form video, graphics, and written content for social platforms.
• Creative: Brings fresh, original ideas to social content and can translate brand priorities into engaging, platform-native concepts.
• A Content Producer: Comfortable developing content from start to finish, including concepting, styling, photography, video capture, editing, writing, and publishing.
• Socially Fluent: Possesses a strong understanding of Instagram, TikTok, Facebook, Pinterest, social commerce, and the evolving social media landscape.
• A Strong Writer: Demonstrates excellent writing and editing skills with the ability to capture a distinctive brand voice across captions, scripts, community responses, and creator communications.
• Visually Minded: Has a strong eye for photography, video, graphics, styling, composition, and the visual expression of social content.
• Relationship-Oriented: Builds authentic relationships with creators, customers, agency partners, and internal teams.
• Community-Focused: Understands how to engage audiences, respond to customers effectively, and represent the brand thoughtfully online.
• Culturally Curious: Stays current on social behavior, cultural conversations, platform developments, trends, memes, and relevant events.
• Analytical: Uses performance data and audience insights to evaluate content and make clear recommendations.
• Comfortable on Camera: Can confidently appear in social content and serve as an authentic representative of the Reduce brand.
• Organized: Manages content calendars, production schedules, products, samples, approvals, and multiple deadlines with attention to detail.
• Collaborative: Works effectively with the marketing team, creators, agencies, and cross-functional partners.
• A Self-Starter: Takes ownership, moves projects forward independently, and thrives in a fast-paced environment with changing priorities.

Nice To Haves

• Experience with Dash Hudson, ShopMy, Shopify, Canva, and TikTok Shop is a plus.

Responsibilities

• Lead Reduce’s organic social presence across Instagram, TikTok, Facebook, and Pinterest.
• Develop and execute an organic social media strategy aligned with brand, marketing, and business priorities.
• Manage day-to-day activity across Reduce’s organic social platforms.
• Maintain the monthly social media content calendar and manage content scheduling and publishing.
• Monitor emerging platforms, technologies, cultural moments, and social trends to identify opportunities.
• Recommend timely, brand-appropriate ways to participate in cultural conversations and emerging social formats.
• Manage paid boosting of selected organic social content.
• Lead social content production from initial concept through execution, editing, approval, and publishing.
• Create compelling, platform-native content, including photography, TikToks, Reels, Stories, short-form videos, graphics, and social copy.
• Produce content independently and in collaboration with internal partners, external agencies, and creators.
• Develop a consistent pipeline of fresh, engaging content that reflects Reduce’s voice, visual identity, products, and consumer.
• Participate as on-camera talent and serve as a confident, authentic ambassador for the Reduce brand.
• Own community management across brand social channels, proactively engaging followers and fans.
• Respond to customer questions and support inquiries promptly, accurately, and professionally.
• Identify opportunities to strengthen audience relationships and build an active, engaged brand community.
• Support the development and execution of creator and influencer partnerships.
• Identify creators who align with the brand and help manage outreach, product gifting, content coordination, and partnership follow-up.
• Build authentic, mutually beneficial creator relationships.
• Coordinate, prepare, package, and handle products and samples needed for content creation, creator partnerships, and gifting initiatives.
• Monitor social performance and track channel- and content-level KPIs.
• Prepare executive-level quarterly reports that clearly communicate performance, insights, and opportunities.
• Use data and audience feedback to refine content, improve engagement, and inform future social strategy.
• Share relevant social, cultural, platform, and competitive insights with the broader marketing team.

Benefits

• 401(k)
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level