Social Media Manager

BARK•New York, NY

7d•$140,000 - $160,000•Hybrid

About The Position

BARK is looking for a Social Media Manager to lead their social media and content strategy across all platforms. The role involves building an AI-enabled content engine, developing original social-first campaigns, partnering with creators, and leveraging performance data and social listening to improve creative strategy. The position requires a strong understanding of internet culture, social platforms, and the creator economy, with an emphasis on using AI to enhance creativity and efficiency. The ideal candidate will have strong creative instincts, a data-informed approach, and experience leading teams. This is a full-time, hybrid role based in Brooklyn, NY.

Requirements

A portfolio that makes us say, "Wait...you did that?"
Experience leading social media and content strategy for a consumer-facing brand with work that drove meaningful business impact.
Deep understanding of today's social platforms, creator economy, internet culture, and how people actually consume content.
Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.
Strong creative instincts balanced with a healthy respect for data.
Experience building content strategies that combine original creative, creators, user-generated content, and community.
Experience leading and developing high-performing teams, agencies, or creators.
A bias toward experimentation, curiosity, and finding smarter ways to work.
The ability to zoom out and think strategically while still getting excited about writing the perfect caption or jumping into the comments.
Must love dogs.

Responsibilities

Make BARK one of the internet's favorite brands by leading our social media and content strategy across every platform.
Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work.
Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own.
Use performance data, social listening, audience insights, and emerging AI tools to continuously improve our creative strategy and uncover opportunities for the broader business.
Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition.