Social Media Manager

Zinnia

5d•$85,000 - $100,000

About The Position

We're looking for a creative, data-driven Social Media Manager to take full ownership of our social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand. This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact. As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

Requirements

Bachelor's degree or equivalent experience.
Minimum of 5 years of professional social media marketing experience.
Experience with organic social, paid social advertising, and influencer marketing.
Strong copywriting, analytical, organizational, and project management skills.

Nice To Haves

Insurance, financial services, or other regulated industry experience preferred.
Previous experience scaling an influencer marketing program from the ground-up.
Experience with legal/compliance creative and copy review.

Responsibilities

Own the company's social media strategy and execution across all major platforms.
Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
Serve as the internal subject matter expert on social media trends and best practices.
Continuously evaluate new channels, content formats, and technologies.
Own the content calendar across major social platforms.
Create engaging written, visual, and video content.
Collaborate with internal stakeholders on campaigns and launches.
Manage community engagement and brand conversations.
Plan, launch, manage, and optimize paid social campaigns.
Monitor performance and optimize targeting, budgets, and creative.
Conduct creative A/B tests and incrementality testing.
Develop and execute influencer marketing campaigns.
Identify, recruit, negotiate, and manage influencer relationships.
Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
Develop reports and recommendations for leadership.
Partner with external creative agencies, content, legal, and analytics teams.
Ensure messaging aligns with broader marketing initiatives and regulatory requirements.