Social Media Manager

Scheels•Fargo, ND

5d•Onsite

About The Position

The Social Media Community Manager will be responsible for developing social media strategies focused around building relationships with the SCHEELS customer base. This individual is the caretaker of the SCHEELS online brand presence. The Community Manager should quickly understand and support initiatives that will contribute to positive customer sentiment and strong customer engagement. This role will need excellent communication and problem-solving skills and be an expert in brand voice.

Requirements

Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
Approach daily tasks, projects and follow-up communication with energy and sense of urgency
Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
Show respect and appreciation for others and Scheels
Arrive to work and meetings 10 minutes early
Genuine interest and action in helping others before yourself, regardless of recognition or reward
Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
Ability to adapt to a changing work environment
Ability to apply concepts of basic math, grammar, punctuation and spelling
Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
Demonstrate pride and ownership of their work while meeting expected deadlines

Responsibilities

Develop and implement social and digital media content strategies that align with the goals of SCHEELS and its key vendors and adapt for regional trends and relevance. This includes creation of the local content calendar and working collaboratively with local teams on content to support events and community initiatives
Collaborate with the Social Media Leader by managing/monitoring the appropriate social media budgets
Coordinate and facilitate onboarding training for new local social hires to ensure team alignment and success
Manage and coordinate large-scale advertising projects, ensuring they are delivered on time, delivered to the appropriate locations, dates, and within the allocated budget
Introduce SCHEELS to new markets through the use of social media, collaborating with the local marketing team on content leading up to, during, and post grand openings
Analyze data and customer sentiment to provide actionable recommendations that increase reach, engagement, web traffic, and conversions
Deliver premier service to both internal teams and social followers through professional, timely, and authentic community engagement
Ensure social media compliance with intellectual property, partner policies, and vendor guidelines
Partner with merchandising, buying, and marketing offices to execute cohesive promotions, events, partnerships, contests, and integrated digital campaigns
Ability to manage and coordinate projects so they are organized and delivered on time with a high level of quality