Social Media Manager

EVERSANA•Chicago, IL

6d•$66,950 - $97,000

About The Position

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We are looking for a Manager, Social Media who is comfortable explaining the role of social media within an integrated marketing mix, enjoys brainstorming about social media solutions in a highly regulated industry, and explores new social media platforms. The Manager, Social Media will lead development and tactical initiatives, serving as social media counsel to account staff and external clients in collaboration with the social team lead. Internally, this person manages the workload of self and junior staff across numerous projects while playing the lead on more complex initiatives. This person also conducts social listening and influencer research, and derives insights from the data with the assistance of junior staff, then presents the final product to the social team lead, account teams and clients. Externally, this person is expected to serve as the primary subject matter expert and project owner, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharma industry.

Requirements

Bachelor’s degree (or equivalent education plus professional experience) required
Approximately 4-7 years of related agency or business experience
High familiarity with and personal use of social media, third-party management tools and social listening platforms.
Ability to locate and manage influencers, derive insights and actionable next steps from social listening data and social platform performance.
Understand the role paid social plays in an owned social strategy
Strong multi-tasking, problem solving skills and ability to work in a team environment with the occasional delegation to junior staff
Strong client relationship skills and a knack for maximizing organic growth opportunities within current workload
Excellent communication skills: Write about, explain and present social media tactics and concepts in a highly regulated environment
Strong ability to manage projects independently and collaboratively to successful completion.
Understands and leads social media performance analytics

Nice To Haves

Pharmaceutical/healthcare experience
Experience with coordinating influencer programs

Responsibilities

Serve as social media counsel to account staff and clients in collaboration with the social team lead.
Manage workload across multiple projects for self and junior staff, taking the lead on complex initiatives.
Conduct social listening and influencer research, derive insights from data, and present findings to internal teams and clients.
Display a deep understanding of the broader digital ecosystem and cross-collaborate with other subject matter experts.
Educate peers and clients on social media best practices, trends, and technologies.
Act as the primary subject matter expert and project owner for social media, helping clients achieve marketing objectives within the pharmaceutical industry.
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned