Social Media Manager

Spector & Co•Montreal, QC

About The Position

Spector is looking for a strategic, creative, and hands-on Social Media Manager to lead our digital presence across LinkedIn, Instagram, and other relevant platforms. This role goes beyond managing a content calendar. You’ll build channel strategies, develop recurring content series, create engaging content, and use performance data to continuously improve what we put into the world.

Requirements

4-5 years of experience in social media, content, brand storytelling, or a related role.
Experience building recurring content formats, not just one-off posts.
Strong understanding of LinkedIn, Instagram, and current social media trends.
Strong visual instincts with hands-on photography and video skills.
Comfortable with content creation and editing tools such as Adobe Creative Suite, Canva, or CapCut.
Data-driven and able to turn performance insights into action.
Strong understanding of audience segmentation, particularly within a B2B environment.
Excellent communication and storytelling skills.
A self-starter who can move comfortably between strategy and execution.
Creative, curious, collaborative, and willing to experiment.

Responsibilities

Develop and execute Spector’s social media strategy across key platforms.
Tailor content, voice, and cadence to different audiences and channels.
Build and manage content calendars focused on recurring series, campaigns, and timely opportunities.
Concept, shoot, edit, and publish photography and video content.
Create content around products, launches, customers, culture, events, education, and industry insights.
Partner with the Creative team to maintain a strong and consistent brand presence.
Monitor comments, messages, and community engagement.
Track performance by platform and content series, using insights to determine what to continue, improve, or retire.
Stay current on social trends and identify opportunities that make sense for the Spector brand.
Collaborate with internal teams and production support when needed while maintaining ownership of content direction and execution.