Social Media Manager

Full Focus•Franklin, TN

6d•Remote

About The Position

We are seeking a Social Media Manager who can transform real stories of transformation into measurable business results, such as webinar signups, email subscribers, and coaching clients. This role is not just about creating content, but about strategically leveraging a multi-tiered brand story to engage audiences and drive them to take action. The ideal candidate will be responsible for managing Instagram accounts (including brand, CEO, and founder profiles), as well as Facebook and LinkedIn profiles. While support for graphic design and video editing is available, the manager will be responsible for shooting, writing hooks, and making daily content decisions. This role requires working directly with the team to gather stories and wins, translating them into compelling content in the brand voice, and utilizing AI tools to enhance efficiency while maintaining a human touch. The primary focus will be on generating leads and driving business outcomes, rather than solely on engagement metrics like likes.

Requirements

Strategic thinking combined with the ability to write emotionally resonant hooks.
Equal strength in analytical and emotional communication.
Experience leading social media for a lifestyle or personality-driven brand.
Proven ability to differentiate between content and sales-driving stories.
Personal experience growing a profile to over 200k followers (adding over 100k personally).
Fluency with AI tools, using them to increase speed while maintaining a human and on-brand voice.
Ability to hold complexity and balance promotion of different price-point products authentically.
Quick learner, energized by stories of transformation.
Proficiency in Adobe Creative Suite, Canva, and video editing tools.
Real experience with ManyChat for setting up auto-responses and DM automation to drive engagement and generate leads.

Nice To Haves

Portfolio demonstrating trendy, well-produced reels connected to business results.
Comfort with vulnerable storytelling.
Ability to work independently as a strategist, writer, and producer.

Responsibilities

Own Instagram, Facebook, and LinkedIn profiles for the brand, CEO, and founder.
Turn founder stories, customer testimonials, and transformation metrics into engaging Instagram content (carousels, single graphic posts, video).
Develop and execute content strategy across multiple accounts with different product offers, focusing on driving webinar signups, email list growth, and conversions to the main product.
Manage comments and DMs to deepen audience relationships and extend the brand's storytelling.
Set up and maintain tools like ManyChat for automated engagement without losing the human touch.
Shoot and edit own video content when necessary, leveraging available editing support.
Partner with the Creative Director on carousels and graphic posts.
Collaborate with executives to capture raw footage and images for storytelling.
Utilize AI tools for content creation while ensuring a human and on-brand output.
Reissue and reconfigure well-performing posts into different formats (stories, video, etc.).