Social Media Manager

DIG INN Support•New York, NY

1d•$70,000 - $85,000•Hybrid

About The Position

At Dig Inn, there’s always a story worth sharing. A new protein hitting the market line. A chef doing something really special in the kitchen. A regular who knows their BYO bowl order by heart. A cultural moment we just have to jump into. We’re looking for a Social Media Manager to find those moments and make them unmistakably Dig Inn. You’ll own how we show up across social platforms–bringing our food, people, restaurants, and personality to life in ways that feel fresh, relevant, and genuinely worth stopping the scroll for. Because for us, social isn’t just about showing what’s on the plate, it’s about telling the stories of the people, places, and ingredients that got it there. This is a hands-on role for someone who wants to be where the stories are. You’ll spend time in our restaurants, work alongside our chefs and operators, partner closely with our creative team, and keep a finger on the pulse of what’s happening in food, culture, and the internet. If you’re equal parts creator, storyteller, and community builder, and believe food has the power to bring people together, we’d love to meet you.

Requirements

Proven experience developing social strategies that translate into measurable business and brand results.
Strong content creation skills, including experience producing or directing short-form video for platforms like Instagram/Facebook, LinkedIn, Twitter and the possibility of Substack, Reddit and any emerging platforms
Knowledge of current macro and micro trends, platform updates, and cultural conversations.
Experience managing content calendars. Strong project management skills and the ability to handle multiple priorities or campaigns at once
Exceptional creative instincts and a strong understanding of what makes content engaging, shareable and culturally relevant.
Experience working with creators, influencers and strategic brand partnerships.
Strong copywriting, communication and storytelling skills.
Analytical mindset with the ability to translate data into actionable insights.
Comfortable working both strategically and hands-on in a fast-moving environment.
Curiosity about food, culture, hospitality and the evolving social media landscape.
Familiarity with AI-powered creative and productivity tools that improve content creation and workflow.

Nice To Haves

You notice trends before everyone else.
You stop to capture something because you know it'll make a great Reel.
You believe the best brands feel human—not corporate.
You enjoy spending time in restaurants talking with cooks, operators and guests.
You're endlessly curious about food, culture and the internet.

Responsibilities

Own Dig Inn's social media strategy across all platforms, ensuring every channel reflects our brand and business objectives.
Develop and execute seasonal campaigns, always-on content and real-time storytelling that grow our audience and deepen customer engagement.
Capture, create and publish social-first content—including short-form video, photography and trend-driven content
Manage day-to-day posting, scheduling and community engagement across all active social channels
Regularly spend time in our restaurants uncovering authentic stories, celebrating our people and bringing the Dig Inn experience to life.
Build relationships with creators, influencers, local communities and like-minded brands to expand our reach and relevance.
Identify emerging trends, platforms and cultural moments, testing new ideas that keep Dig Inn fresh and differentiated.
Manage agency and creator partners where appropriate.
Analyze performance, uncover insights and continuously optimize content based on audience behavior and business results.
Partner across Marketing, Culinary, Operations and Leadership to tell one cohesive Dig Inn story.
Help connect social media efforts to broader business goals, including restaurant traffic, loyalty, catering and brand awareness.