LaCroix Sparkling Water - Social Media & Influencer Specialist

National Beverage Corp•Plantation, FL

77d

About The Position

The Social Media & Influencer Specialist is a hands-on, creative member of the Digital Marketing team, supporting social media content, influencer marketing initiatives, and consumer engagement programs across National Beverage Corp.'s key brands. The role combines social media content creation and influencer relations, including developing content for TikTok and Instagram, identifying and building relationships with creators, supporting campaigns and events, and assisting with day-to-day social media programming. The Specialist works closely with the Social Media Manager and broader Digital Marketing team to create relevant, engaging content and meaningful creator partnerships.

Requirements

Approximately 2–3 years of experience in social media, influencer marketing, content creation, or a related field.
Strong understanding of TikTok, Instagram, and emerging social media platforms, including trends, content formats, and best practices.
Demonstrated experience creating short-form video content, including filming, editing, and producing TikToks and Reels.
Proficiency with mobile content creation and editing tools such as CapCut, Canva, or similar applications.
Strong creative instincts and ability to translate social trends into relevant, engaging brand content.
Excellent written and verbal communication skills, particularly in communications with influencers, creators, and consumers.
Highly organized and detail-oriented, with the ability to manage multiple projects, creator relationships, deadlines, and logistical details simultaneously.
Self-motivated and proactive, and comfortable working independently while collaborating closely with a team.
Strong interpersonal skills and ability to build and maintain positive relationships with creators and external partners.
Comfortable working in a fast-paced, hands-on environment and adapting to changing priorities.
Ability to take direction, contribute creative ideas, and execute assigned projects efficiently.

Nice To Haves

Bachelor's degree in Marketing, Communications, Public Relations, Media, or a related field, or equivalent relevant experience.
Experience with influencer outreach, creator relationships, gifting programs, or influencer marketing campaigns.

Responsibilities

Support development and execution of social media content calendars across Instagram, TikTok, Facebook, and emerging platforms.
Develop, film, edit, and produce at least three TikTok videos per week that are engaging, trend-driven, original, and aligned with brand voice and objectives.
Collaborate with the Social Media Manager and Digital Marketing team on creative ideation, brainstorming, content development, social programming, and campaigns.
Monitor social media trends, emerging formats, trending sounds, and cultural conversations for relevant content opportunities.
Capture and create real-time social media content at selected brand events, activations, and influencer experiences, including travel as needed.
Support day-to-day community management by monitoring comments, direct messages, mentions, and consumer engagement.
Identify, aggregate, and organize user-generated content for potential use on brand social channels.
Assist with creative briefs and content direction for UGC creators and external content platforms.
Support social media campaigns, product launches, giveaways, and other Digital Marketing initiatives.
Identify, research, and source influencers and content creators aligned with the brand, target audiences, and marketing objectives.
Conduct ongoing influencer outreach for product gifting, seeding initiatives, and organic creator partnerships.
Source and coordinate influencers for brand events, activations, and campaigns, including paid and non-paid opportunities.
Help expand the influencer network by identifying new creators and partnership opportunities.
Support influencer campaign execution by coordinating content expectations, reviewing deliverables, and tracking creator participation.
Assist with influencer event logistics, including invitations, RSVPs, guest lists, communications, gifting, and onsite coordination.
Maintain influencer databases, outreach trackers, gifting lists, and campaign records.
Monitor influencer content and assist with tracking campaign performance, engagement, and deliverables.
Support the College Ambassador Program, including student communications, content coordination, participation tracking, and organizational support.
Assist with social media giveaways, surprise-and-delight initiatives, and consumer engagement programs.
Provide hands-on support for marketing initiatives, including organizing, packing, and preparing products, influencer gifts, and promotional materials for shipment or distribution.
Coordinate with the Digital Marketing team to align influencer and social media initiatives with campaigns and brand priorities.
Assist with social media and influencer reporting, tracking content performance, engagement, and campaign results.
Perform other duties as assigned by the Supervisor.