Social Media & Digital Marketing Specialist - Retail Support Center - Marshall, MN

Runnings•Marshall, MN

20d•$19 - $23•Onsite

About The Position

Runnings is seeking a Social Media & Digital Marketing Specialist to elevate the company’s digital presence across platforms through engaging content and innovative social media strategies. The role drives audience engagement, manages online campaigns, and supports digital marketing efforts in pursuit of business objectives, combining collaborative team projects with independent initiatives. This is an in-person position at Runnings’ headquarters in Marshall, Minnesota. The specialist develops and executes data-driven social content strategies; plans and monitors digital campaigns and a social content calendar; tracks and analyzes performance metrics to optimize content and improve engagement and ROI; and writes, edits, and proofreads content for social media, blogs, email campaigns, and the website. The position also creates SEO-focused blog posts, manages online community interactions, supports in-store events and grand openings, collaborates with the design team to maintain consistent branding, and keeps current with digital marketing and social media trends. The role is full-time, with expected hours of 40 per week and an eight-hour shift. Pay is $19.00–$23.00 per hour, depending on experience. Runnings describes itself as a rapidly growing retailer of Farm, Home & Outdoor products and offers opportunities to make a direct impact on the business, develop professional skills, and pursue career growth.

Requirements

Strong written and verbal communication skills, with an emphasis on clarity, creativity, and brand voice.
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Experience with Adobe Creative Suite design software, including After Effects, InDesign, Photoshop, Premiere Pro, and Illustrator.
The posting prefers 2 or more years of experience in social media marketing, content creation, or a related field.

Nice To Haves

Experience with video editing tools is a plus.
2 or more years of experience in social media marketing, content creation, or a related field is preferred.

Responsibilities

Develop and execute creative, data-driven social media content strategies to increase brand awareness and customer engagement across platforms such as LinkedIn, Instagram, and Facebook.
Plan, launch, and monitor digital media campaigns and the social content calendar, using photography, videography, and graphic design.
Track and analyze social media and digital campaign performance metrics, then optimize future content based on insights to improve engagement and ROI.
Write, proofread, and edit content for social media posts, blogs, email campaigns, and the website, maintaining appropriate grammar, style, and tone.
Create SEO-rich blog posts to improve website search rankings and provide educational content to the audience.
Monitor social media and respond to followers’ inquiries, feedback, and comments in a timely, brand-consistent manner.
Support marketing initiatives for in-store events and grand openings.
Collaborate with the design team to ensure marketing materials follow brand identity guidelines across channels.
Stay current with digital marketing and social media trends and bring forward ideas to improve brand presence and customer engagement.