Social Media & Digital Marketing Specialist - Retail Support Center - Marshall, MN

Runnings•Marshall, MN

19d•Onsite

About The Position

Runnings is seeking a Social Media & Digital Marketing Specialist to elevate its digital presence by developing engaging content and executing social media strategies. The role supports the company’s digital marketing efforts and business objectives through audience engagement, online campaigns, and both collaborative and independent projects. It is an in-person position at Runnings’ headquarters in Marshall, Minnesota, within the Marketing & eCommerce team. The specialist develops content strategies and manages campaigns across platforms such as LinkedIn, Instagram, and Facebook; creates and edits content for social media, blogs, email campaigns, and the website; writes SEO-focused blog posts; monitors and engages with social media communities; and analyzes campaign performance to improve future content. The role also supports in-store events and grand openings, collaborates with the design team to maintain consistent branding, and keeps up with digital marketing trends. The position is full-time, with an expected schedule of 40 hours per week and eight-hour shifts. Pay is $19.00–$23.00 per hour, depending on experience. Runnings describes a collaborative and creative work environment and offers competitive compensation, benefits, and opportunities for professional development and career growth.

Requirements

At least 2 years of experience in social media marketing, content creation, or a related field is preferred.
Experience with Adobe Creative Suite software, including After Effects, InDesign, Photoshop, Premiere Pro, and Illustrator.
Strong verbal and written communication skills, with an emphasis on clarity, creativity, and brand voice.
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Proactive, high-energy approach and a passion for digital marketing and creating engaging content.
Ability to work in person at the headquarters in Marshall, Minnesota.
Ability to commute to Marshall, Minnesota, or relocate there before starting work.

Nice To Haves

Experience with video editing tools is a plus.

Responsibilities

Develop and execute creative, data-driven social media content strategies to increase brand awareness and customer engagement across multiple platforms.
Plan, launch, and monitor digital media campaigns and the social content calendar, using photography, videography, and graphic design.
Track and analyze social media and campaign performance metrics, and use insights to optimize content and improve engagement and return on investment.
Write, proofread, and edit content for social media posts, blogs, email campaigns, and the website while maintaining appropriate grammar, style, and tone.
Create SEO-rich blog posts to support website search rankings and provide educational content to the audience.
Monitor social media and engage with followers by responding to inquiries, feedback, and comments in a timely, brand-consistent manner.
Support marketing initiatives for in-store events and grand openings.
Collaborate with the design team to keep marketing materials consistent with brand identity guidelines across channels.
Stay current on digital marketing and social media trends and bring forward ideas to improve brand presence and customer engagement.