Social Media Coordinator

Middlesex County • New Brunswick, NJ

10d • $46,750 - $49,750 • Onsite

About The Position

The Social Media Coordinator reports to the Division Head of Content Development within the Office of Marketing. The role develops and manages social media content and editorial calendars in support of Middlesex County’s marketing and communications efforts, overseeing content creation, scheduling, and audience engagement across social media platforms. The position is fully onsite at 75 Bayard Street, New Brunswick, New Jersey, with a Monday–Friday schedule of 8:30 a.m. to 4:15 p.m.

Requirements

• Bachelor’s degree in Marketing or Communications.
• At least 2 years of experience in a corporate, agency, or government marketing organization.
• Excellent command of spoken and written English.
• Confident communication skills and ability to navigate multiple groups, including Marketing, Public & Government Affairs, Communications, and outside partners.
• Ability to influence and collaborate with key stakeholders.
• Include a link to a portfolio on the resume.

Responsibilities

• Write, create, schedule, and publish social media content based on approved strategy and priorities.
• Translate content plans, departmental priorities, partner opportunities, and timely needs into social media posts.
• Develop social content ideas within the Division Head’s strategy and direction.
• Repurpose approved content for appropriate social channels.
• Maintain the day-to-day social media calendar and assign content to appropriate channels and formats.
• Recommend posting dates and times, and track copy, assets, approvals, scheduling, and publishing status.
• Avoid calendar conflicts, duplication, and overposting; adjust the schedule as news, events, or County priorities change.
• Flag competing priorities and major calendar changes to the Division Head.
• Monitor and respond to comments, messages, mentions, and other community interactions across social channels.
• Engage with relevant accounts, including partners, community organizations, local institutions, and libraries, in accordance with County guidelines.
• Identify opportunities to build relationships, increase visibility, and connect the County with relevant community conversations.
• Flag potential collaboration opportunities to the Content Lead or Division Head.
• Track reach, engagement, video views, link clicks, follower growth, and other relevant metrics.
• Prepare regular social media performance reports and identify effective topics, formats, channels, and posting approaches.
• Recommend routine adjustments to improve performance, share significant insights with the Division Head, and apply approved insights to future content and scheduling.

Benefits

• Competitive benefits
• Pension plan
• On-site wellness coaches
• Health insurance
• Dental insurance
• Vacation leave
• Sick leave
• Holiday leave
• Workplace support and flexibility intended to promote well-being and work-life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level