Social Media Coordinator - Lafayette, LA

Laborde Earles • Lafayette, LA

10d • Onsite

About The Position

Laborde Earles, an expanding personal injury law firm, is hiring a Social Media Coordinator for its Lafayette, Louisiana office. The role develops and executes original, creative, and engaging social media content to strengthen brand awareness, expand audience reach, and drive meaningful engagement. The coordinator is expected to take ideas from concept through production, editing, and publication, and to contribute strategic ideas rather than only scheduling posts or following predefined plans.

The position creates short-form videos, Reels, graphics, photography, captions, and other social-first content; maintains a content calendar; identifies trends and timely opportunities; and showcases the firm's attorneys, culture, community involvement, partnerships, and brand personality. It also manages daily activity and audience interactions across social platforms, monitors performance and competitors, and uses analytics to recommend improvements to the Marketing Director. The coordinator works with attorneys, staff, the internal video team, and marketing partners, and may attend shoots, events, sponsorships, and community activations.

The role is based in the Lafayette office and may involve travel among firm locations and attendance at sponsored events or content shoots. Occasional evening or weekend availability may be required. The firm describes full-time work as 36.5 hours per week and says it rarely exceeds 40 hours.

Laborde Earles is a Louisiana personal injury law firm with multiple offices and a team-oriented culture. The firm highlights collaboration, community involvement, work-life balance, and values including commitment, hard work, integrity, innovation, and teamwork.

Requirements

• At least 2 years of experience in social media content creation, digital marketing, or a related creative role.
• Proven creativity and ability to develop original, engaging, high-performing social media content.
• Strong understanding of social media platforms, algorithms, trends, and audience engagement strategies.
• Ability to independently manage social media engagement strategy using data and platform insights to determine what, when, and how frequently to post.
• Excellent storytelling, copywriting, and visual communication skills.
• Proficiency in short-form video production, photography, graphic design, and editing.
• Experience with creative tools such as Canva, CapCut, and Adobe Creative Suite, and with social media management platforms.
• Ability to develop and execute content ideas independently from concept through publication.
• Understanding of social media analytics and ability to translate performance data into actionable improvements.
• Comfort directing and collaborating with attorneys, staff, and other on-camera personalities.
• Strong organization, initiative, communication, teamwork, problem-solving, and attention to detail; ability to manage multiple projects and deadlines.
• Ability to adapt quickly to trends and identify real-time content opportunities.
• Professionalism, sound judgment, and ability to maintain brand consistency and confidentiality.
• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field, or equivalent hands-on experience.
• Demonstrated record of engaging, high-performing social media content supported by a portfolio and measurable results.
• Experience independently managing social media content for a business, brand, or agency.
• Experience producing and editing short-form video for Instagram Reels, TikTok, Facebook, and YouTube.
• Proficiency in social media analytics and management tools, including Meta Business Suite.
• Experience with photography, videography, graphic design, and content production.
• Experience developing creative campaigns, capturing live events, and producing personality-driven content.
• Ability to stand, walk, and move around during shoots, events, and on-location filming; lift and carry up to 15 pounds of photography, video, or marketing equipment; and travel between office locations or to events as needed.
• Occasional evening and weekend availability may be required.

Nice To Haves

• Experience in legal marketing or professional services is a plus, but not required.

Responsibilities

• Develop and execute original, creative, engaging content across major social media platforms.
• Produce short-form videos, Reels, graphics, photography, and other social-first content.
• Create hooks, captions, and storytelling concepts that capture attention and encourage interaction.
• Take content ideas from concept through production, editing, and publication.
• Maintain and execute a consistent content calendar aligned with firm initiatives and campaigns.
• Pitch fresh content ideas, campaigns, and storytelling approaches; identify trends, viral formats, and timely opportunities.
• Develop content showcasing the firm's attorneys, culture, community involvement, partnerships, and brand personality.
• Research creative approaches and successful content strategies outside the legal industry and adapt relevant ideas.
• Test content formats and creative techniques to determine what resonates with audiences.
• Coordinate and participate in content shoots, events, sponsorships, and community activations.
• Direct attorneys and team members during content capture and collaborate with the internal video team and marketing partners.
• Identify spontaneous, behind-the-scenes, and real-time content opportunities.
• Ensure creative content aligns with firm branding, messaging, and professional standards.
• Manage daily social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Maintain consistent posting schedules and keep social profiles current and on-brand.
• Monitor and respond to comments, messages, and audience interactions in a timely, professional manner.
• Support giveaways, partnerships, community events, and promotional campaigns.
• Track and report engagement rates, reach, views, shares, saves, and follower growth.
• Analyze content performance and use insights to improve creative approaches, strategies, schedules, and execution.
• Provide performance updates and actionable recommendations to the Marketing Director.
• Monitor local and national competitors, platform algorithms, emerging features, audience behavior, and social media best practices.
• Identify opportunities to expand organic reach, attract relevant audiences, and strengthen brand visibility.
• Perform other tasks as assigned by the Handling Attorney, Supervisor, or Firm Leadership in support of the firm's growth and success.

Benefits

• Optional companywide events, including crawfish boils, Christmas parties, and retreats.
• Company-paid short-term disability and Life/AD&D insurance.
• Health, vision, dental, long-term disability, critical illness, and additional life insurance policies, subject to eligibility and waiting periods.
• 401(k), subject to eligibility and waiting periods.
• Paid time off and 10 paid holidays.
• Paid maternity leave.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA), including dependent care.
• Employee Assistance Program (EAP).
• Work-life balance; the firm considers 36.5 hours a full-time workweek and says it rarely exceeds 40 hours.
• Celebration and support for personal milestones and difficult life events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level