Social Media Content Specialist, Short-Form
About The Position
The Husband & Wife Law Team is seeking a creative, social-first Short-Form Content Specialist to grow Alexis’s family and around-the-office content across TikTok, Instagram, and Facebook. This is a fast-paced, hands-on role focused on creating and publishing a high volume of short-form videos, rather than spending extended time perfecting individual pieces. The specialist will move ideas quickly from concept to filming, editing, and posting, capturing authentic moments, participating in trends, and experimenting with formats. The role involves maintaining a consistent content pipeline and posting cadence, using performance reports to guide creative decisions, and developing successful concepts into repeatable formats and series. The specialist will work with the social team on strategy while contributing independent ideas and creative instincts. The firm describes itself as a family-run personal injury law firm with nearly 30 years of experience and a mission centered on guiding people through adversity.
Requirements
- Experience creating content for TikTok, Instagram Reels, and/or Facebook.
- Ability to shoot strong vertical video using a phone.
- Ability to turn raw footage into attention-grabbing content quickly.
- Comfort editing in CapCut or similar short-form editing software.
- Understanding of hooks, retention, pacing, storytelling, trends, and shareability.
- Ability to create quickly and consistently in a high-volume content environment.
- Experience creating trend-driven, personality-led, educational, or viral-style content.
- Ability to use analytics and performance to influence creative decisions.
- Comfort testing ideas that may not work as part of an ongoing experimentation process.
- Experience contributing to the growth of a brand, creator, or social media page.
- Proactive approach and comfort acting on content opportunities.
Responsibilities
- Create a high volume of short-form content for Alexis’s TikTok, Instagram, and Facebook pages.
- Manage content from idea generation through filming, editing, and publishing.
- Capture authentic, entertaining, educational, and behind-the-scenes moments suited to social media.
- Find content opportunities in everyday conversations, office moments, trending topics, and audience questions.
- Monitor trends, sounds, hooks, formats, editing styles, and platform behavior, and act quickly on opportunities.
- Experiment with hooks, topics, formats, video lengths, editing styles, posting frequency, and creative approaches.
- Use content performance reports to assess what is working and identify what to test next.
- Identify successful concepts and develop them into repeatable formats and content series.
- Maintain a consistent content pipeline and posting cadence.
- Collaborate with the social team on strategy and contribute original ideas.
- Use analytics and audience response to inform creative decisions and help grow the social media platforms.
Benefits
- Competitive pay with growth potential
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) with company matching
- Paid time off
- Paid family leave
- Health savings account (HSA)
- Team appreciation events
- Employee discounts
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
