Social Media & Content Coordinator - TCG Games

The Upper Deck Company•Carlsbad, CA

2d•$24 - $26

About The Position

The Social Media & Content Coordinator – TCG is responsible for executing social-first marketing and community strategies that grow player acquisition, engagement, and retention for Upper Deck’s trading card game portfolio. This role sits at the intersection of content, community, and competitive play, translating product releases, gameplay mechanics, and organized play moments into compelling, platform-native storytelling. The Social Media & Coordinator will work hand-in-hand with the Social and Content Manager to ensure clear direction and initiative with strategy and content. You will help build an always-on ecosystem that supports new player onboarding, competitive scene growth, and long-term player loyalty, while ensuring each product release is amplified through high-frequency, multi-format content.

Requirements

1–3 years of experience in social media, gaming, or TCG-related content
Strong familiarity with trading card games, deck-building systems, and competitive play structures
Experience creating short-form and gameplay-driven content
Deep understanding of platforms including TikTok, YouTube, X, Instagram, Discord, and Twitch
Strong copywriting skills with the ability to simplify complex gameplay concepts
Must be comfortable on camera to talk through games and interviews
Player-first mindset with strong community empathy
Ability to translate complex systems into engaging content
Real-time responsiveness to trends and meta shifts
Cross-functional collaboration (Product, Organized Play, Marketing)
Data-informed content optimization
Growth in active community participation (Discord, social engagement, awareness)
Increase content reach and watch time for gameplay content
Uplift in player acquisition and onboarding engagement
Expansion and performance of creator/streamer ecosystem
Positive sentiment and responsiveness to game updates

Nice To Haves

Hands-on experience with TCGs (digital or physical), especially competitive play
Experience working with creator/influencer ecosystems in gaming
Familiarity with live streaming tools and workflows
Experience using analytics and social listening platforms

Responsibilities

Translate card mechanics, deck strategies, and meta shifts into digestible, engaging social content (short-form video, explainers, graphics, carousels, livestream clips).
Partner with Product and Game Design teams to highlight new set releases and card reveals, gameplay features and mechanics, and deck-building strategies and competitive viability.
Script and produce gameplay-forward content including pack openings and case hits, “How to play” tutorials and onboarding content, and meta breakdowns and “top deck” features.
Develop structured content calendars tied to release cycles, patch updates, and organized play events.
Create and manage creative briefs for design, gameplay capture, and motion assets.
Capture and edit gameplay footage, card animations, and live match highlights.
Execute live content formats: tournament coverage (local and major events), developer Q&As and patch note breakdowns, and community matches and influencer showdowns.
Ensure platform-native execution (TikTok for discovery, YouTube for long-form, Discord for community depth).
Actively engage with the player base across social platforms (Instagram, X, TikTok, YouTube) and community platforms (Discord, Reddit, Twitch).
Respond to comments, DMs, gameplay questions, and rules clarifications in partnership with internal teams.
Curate and amplify user-generated content (UGC) including deck builds, gameplay clips, and fan art and custom formats.
Support and grow a creator ecosystem: identify TCG creators, competitive players, and streamers; coordinate product seeding and early access opportunities; and track creator performance and content output.
Support promotion and coverage of regional tournaments and championship events, local game store activations, and seasonal or ranked play initiatives.
Build hype and participation through event countdowns and reminders, live updates and highlight clips, and post-event recaps and winner spotlights.
Collaborate with Organized Play teams to align messaging and scheduling.
Identify opportunities to connect gameplay and IP to entertainment releases, gaming trends and memes, and seasonal and cultural moments.
Rapidly deploy reactive content that aligns with TCG community humor, meta commentary, and player sentiment.
Execute interactive formats: polls (“Which deck wins?”), AMAs with developers or top players, and community challenges and contests.
Track and analyze performance across key KPIs: engagement rate, watch time, retention, shares, saves; follower growth and community participation; and conversion signals (clicks to learn/play/buy).
Monitor meta sentiment and player feedback across social channels, Discord servers and Reddit threads, and livestream chats and tournament discussions.
Deliver post-campaign and post-release reporting with actionable insights.
Leverage social listening for emerging deck trends, content opportunities, and community pain points.
Surface gameplay issues, balance concerns, and product feedback to Game Design, Product teams, and Customer Support.
Act as a voice of the player, ensuring community sentiment informs future releases and updates.