Social Media & Community Specialist Barebells Canada

Vitamin Well Group

12d

About The Position

Barebells Functional Foods Canada Ltd is hiring a Social Media & Community Specialist to shape how Barebells appears culturally and creatively across social platforms, particularly Instagram and TikTok. The position is part of the growing local marketing team and reports to the Canada Marketing Coordinator. The specialist owns day-to-day social execution and community management, collaborating closely with the global creative team to keep channels dynamic, relevant, and aligned with the wider Barebells brand strategy. The role is ideally based in the Greater Toronto or Vancouver areas, with the possibility of discussing a remote setup elsewhere in Canada. The specialist leads Barebells Canada's social-first strategy and content creation, brings consumer perspectives into the marketing team, and responds to cultural moments with timely, platform-native content. They manage community conversations, monitor sentiment and feedback, identify potential advocates, and support campaigns, launches, events, partnerships, creator collaborations, and product seeding. The role offers ownership of the brand's social presence and the opportunity to work hands-on with local and global colleagues in a growing Canadian market. The company describes its workplace as office-first and values innovation, courage, drive, and responsibility.

Requirements

1–2+ years of hands-on experience in social media, content creation, community management, or a similar marketing role.
Strong knowledge of Instagram, TikTok, and Facebook, including platform trends, formats, and best practices.
Experience creating and producing social content, with a strong visual eye and confidence appearing on camera when needed.
Excellent communication and organisational skills.
Ability to manage multiple priorities and collaborate across teams.

Nice To Haves

Experience in CPG, food and beverage, lifestyle, or wellness brands.
Experience working with influencers or content creators.
English–French bilingual skills.

Responsibilities

Lead Barebells Canada's social-first strategy and shape how the brand appears across social platforms.
Create content and manage day-to-day social execution, especially on Instagram and TikTok, from developing ideas through production; appear on camera when needed.
Represent the community internally by bringing consumer perspectives and insights to the marketing team.
Track platform behaviour, emerging trends, and cultural moments, and identify when and how Barebells should join conversations.
Create timely, reactive content that feels authentic, community-driven, and native to each platform.
Manage community engagement across social channels, including comments, direct messages, mentions, tags, and user-generated content.
Turn notable comments, fans, and community moments into creative conversations and storytelling opportunities.
Monitor sentiment and feedback, identify opportunities, risks, and emerging trends, and maintain Barebells' tone of voice.
Identify potential ambassadors, creators, and brand advocates within the community.
Activate the community around product launches, events, and partnerships, building engagement before, during, and after.
Support creator collaborations and product seeding to generate excitement around new launches.