Part-Time Social Media Assistant-Lead

Penn State University•University Park, IL

2d•Onsite

About The Position

The Part-Time Social Media Assistant-Lead supports patron-facing promotional efforts and communication projects for Penn State Campus Recreation across social media channels. Reporting to the Assistant Director of Campus Recreation, the Lead manages the social media team and oversees content creation, publication, and quality control. The role contributes to shaping Campus Recreation’s social media presence and aligning communications with University goals. The Lead serves as an ambassador for Penn State Campus Recreation at work and away from work. They model appropriate behavior, manage disagreements respectfully, maintain communication with supervisors, interact with diverse groups, and promote Campus Recreation programs and services. Work takes place on the University Park campus, with a variable schedule that may include mornings, evenings, weekends, and University breaks. Employment is contingent on successfully completing a background check.

Requirements

At least one semester of experience on the Campus Recreation student creative team.
Strong organizational skills, creativity, and understanding of social media strategy.
Strong problem-solving skills and ability to interact positively with patrons and employees.
Ability to accommodate a variable work schedule that includes mornings, evenings, weekends, and University breaks.
Successful completion of a background check.

Nice To Haves

Experience in social media, communications, or business operations is strongly preferred.

Responsibilities

Oversee the social media team, ensuring members meet deadlines and project expectations.
Coordinate with the project coordinator to schedule and publish approved content across social media platforms.
Work with the Senior Student Manager to address team needs, manage schedules, and resolve issues.
Collect and analyze monthly social media data, develop analytics plans to track engagement trends, and report findings and recommendations to the Assistant Director.
Edit social media content for quality, consistency, and adherence to University brand guidelines.
Schedule social media content and physically post it when necessary.
Monitor the Campus Recreation social media calendar and publish accurate information about facilities, events, and programs.
Conceptualize and create digital content to increase engagement with target and broader audiences.
Respond to social media followers and connect with content experts as needed.
Research social media trends and recommend engagement strategies.
Create and maintain a consistent tone and voice for Campus Recreation’s social media presence.
Guide team members on social media best practices and quality content creation.
Attend Campus Recreation events and programs to capture video and photographic content.
Assist with printing, distributing, and delivering promotional materials as needed.
Contribute to collaborative efforts and team development initiatives.
Model appropriate behavior, manage disagreements respectfully, maintain regular communication with the supervisory team, interact with diverse groups, and promote Campus Recreation programs and services.