Part-Time Social Media Assistant

Penn State University•University Park, IL

About The Position

The Part-Time Social Media Assistant plays a key role in managing Campus Recreation’s social media presence. Reporting to the student social media specialist lead and the Assistant Director of Campus Recreation, the position is responsible for content creation, engagement, and strategic planning across various platforms. Work takes place on the University Park campus. Candidates must successfully complete a background check. The role requires a variable schedule, including mornings, evenings, weekends, and University breaks.

Requirements

Successfully complete a background check.
Accommodate a variable schedule that may include mornings, evenings, weekends, and University breaks.

Nice To Haves

Experience in social media management, communications, or business operations, whether academic or non-academic.
Strong problem-solving skills.
Ability to interact positively with patrons and employees.
Proficiency in Adobe Express.
Familiarity with content creation tools, social media analytics, and engagement strategies.

Responsibilities

Monitor the Campus Recreation social media calendar to ensure timely and accurate posting of facility updates, events, and programs.
Create engaging digital content, including video editing, graphic design, and creative storytelling.
Research and implement emerging trends and engagement strategies to enhance the social media presence.
Maintain a consistent tone and voice across platforms in accordance with University brand guidelines and evolving best practices.
Schedule and post content across platforms in alignment with department objectives.
Attend Campus Recreation events and programs to capture real-time video, photography, and social stories.
Monitor and engage with social media followers, responding to comments and messages as needed.
Represent Penn State Campus Recreation as a brand ambassador online and in person.
Collaborate with the social media team to align messaging and strategies.
Communicate regularly with supervisors about project progress and social media performance.
Maintain professionalism and positive rapport with patrons and colleagues.
Act as a decisive problem-solver in the absence of professional staff to help ensure smooth operations.