Part-Time Social Media & Content Creator

Houston Ballet•Houston, TX

1d•Onsite

About The Position

Houston Ballet seeks a creative, energetic, and highly organized part-time Social Media & Content Creator to support the marketing needs of Houston Ballet Academy and Education & Community Engagement (ECE). This in-person position is based in Houston, Texas, and requires 15–20 hours per week depending on activities, rehearsals, and performances. Pay is $15 per hour. The role captures, creates, and publishes social media content showcasing Academy training, student experiences, performances, events, faculty expertise, and dance education. Reporting to the Houston Ballet Marketing Manager, the creator supports audience engagement, brand awareness, and enrollment goals through storytelling across digital platforms. The ideal candidate is a fast-moving, social-first creator who follows current trends, enjoys working with children, students, families, and artists, and can independently produce quality content from concept through publication. Occasional evening and weekend availability is needed to capture content at performances, events, and promotional activities.

Requirements

At least 2 years of experience creating social media content, digital marketing content, or related creative work.
Demonstrated experience creating content for Instagram, TikTok, Facebook, and YouTube.
Strong videography, photography, and mobile content creation skills.
Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, Instagram Edits, or similar platforms.
Availability and willingness to assist with community and promotional events outside regular work hours, including some evenings and weekends.

Nice To Haves

Knowledge of Google Analytics and a strong understanding of SEO best practices.
Experience using a content management system (CMS).
Knowledge of dance, music, or performing arts.

Responsibilities

Capture photo and video content at Academy and ECE classes, rehearsals, performances, special events, and community activities.
Create social-first content for Instagram, Facebook, TikTok, YouTube Shorts, and emerging platforms.
Edit videos, reels, stories, graphics, and photography for individual platforms.
Develop stories about students, faculty, parents, and alumni that showcase the value and impact of Houston Ballet training.
Maintain an organized library of photos, videos, interviews, and other digital assets.
Assist with planning, scheduling, and publishing content across Academy and ECE social channels.
Maintain a consistent posting cadence and support growth in reach, engagement, and audience development.
Monitor social media trends and identify opportunities for timely, relevant content.
Respond to comments and messages as directed by the Marketing team; support community engagement through social listening and audience interaction.
Compile tracking and analysis reports for digital and traditional marketing initiatives.
Collaborate with the Houston Ballet Marketing Manager on content strategies supporting enrollment, recruitment, performances, camps, and special programs.
Assist with content needs for email marketing, digital advertising, website updates, and promotional campaigns.
Support photography and video productions by coordinating logistics, talent needs, and content capture.
Attend select evening and weekend Academy performances, events, and enrollment activities as needed.
Ensure content follows Houston Ballet brand standards, voice, and visual identity.
Represent Houston Ballet positively and approach responsibilities with professionalism, creativity, flexibility, collaboration, and a commitment to quality.