Social Media Analyst

Keywords Studios

1d•Onsite

About The Position

Digital Media Management (DMM), a Keywords Studios company, is a leading full-service digital agency, content studio and incubator specializing in social-first, “always-entertaining” marketing. DMM works with movie studios, television networks, streaming services and consumer brands to create groundbreaking social media campaigns via fan activations, innovative content creation, results-driven paid media planning, and strategic influencer-brand partnerships. We are currently looking for a Social Media Analyst to join our team here at DMM. The Social Media Analyst will analyze social media campaign data across various platforms and tools and conduct social listening analyses to measure and support social strategies with data-driven insights. This role will focus mainly on organic social media campaigns, but may tap into paid media from time to time. The ideal candidate is a social media insights guru who works to understand what resonates with end users, drives conversion and retention, and also builds trust.

Requirements

Advanced English Level C1+ / C2
Previous experience in a social media analytics role
Previous experience working on entertainment industry social media campaigns
Strong understanding of all social networks, their functionality , and the marketing and digital advertising landscape
Can provide examples of using social media analytics to increase the performance of a campaign
Exceptional project management skills with a keen eye for detail
Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
Digital Media agency experience strongly preferred

Responsibilities

Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
Develops a strong understanding of project-based audience targets and how we can tap into them
Researches online fan communities and makes recommendations on how to best engage
Takes data and observations and uses them to construct detailed reports and visual presentations
Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights.