Social Media Analyst

Sentry Insurance • Stevens Point, WI

1d • Hybrid

About The Position

Our Social Media Analysts execute Sentry’s social media content strategies. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Requirements

• Bachelors Degree in marketing, communications, advertising, or related field, or equivalent related work experience.
• Minimum of 1-year related work experience.
• Experience utilizing organic features within Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Proficiency in using social media publishing tools to monitor or schedule content.
• Ability to think strategically and align marketing plans with business objectives
• Experience with social listening and brand monitoring.
• Excellent customer service skills.
• Organizational skills with attention to detail.
• Ability to set priorities, adjust priorities, meet deadlines, and multi-task in a fast paced environment.

Responsibilities

• Strategically plan, execute, optimize, and conduct reporting for advertising campaigns across social media channels.
• Engage with social audiences while responding and delegating social questions or complaints internally for review.
• Utilize organic and insight features within Facebook, Instagram, Twitter, LinkedIn, YouTube, and other leading social platforms to provide insight on performance.
• Analyze online conversations with an emphasis on social listening and provide actionable recommendations to cross-functional teams.
• Monitor and respond to social reviews on Facebook, TripAdvisor, Yelp, Google My Business, Glassdoor, etc.
• Frequently review and update social accounts and review listings across platforms.
• Collaborate with marketing team to provide recommendations on digital strategies that align with offline and online marketing programs and support business unit objectives.
• Maintain organization of all upcoming social media plans within calendar.
• Participate in planning monthly organic content.

Benefits

• Hybrid work model
• In-office workspace and materials for home office
• Meal Subsidy
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting
• Sentry University (SentryU)
• Tuition Reimbursement program
• Generous Paid-Time Off plan
• Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance
• Parental leave
• Health and Wellness benefits
• Well-being and Employee Assistance programs
• Sentry Foundation gift matching program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level