Social Media Relationships Analyst

Emerson•Austin, TX

About The Position

We are seeking a strategic and hands-on Digital Community Manager to revitalize and scale our customer community across owned and external platforms. This role will own engagement, content, and community experience across our existing on-domain community platform as well as third-party channels such as Reddit and other industry forums. You will play a critical role in turning our digital community into a high-value destination for engineers and technical users—driving engagement, improving support outcomes, and ensuring our content is optimized for both human users and AI-driven discovery.

Requirements

4–8+ years in community management, social media, or digital engagement roles (preferably in B2B or technical industries).
Proven experience growing and/or revitalizing an online community.
Experience engaging in third-party platforms like Reddit, LinkedIn, or engineering forums.
Hands-on experience with NI products or the Test & Measurement Industry.
Familiarity with test & measurement workflows, automation systems, or engineering use cases.
Strong writing and communication skills (clear, helpful, and structured responses).
Ability to simplify complex technical topics without losing accuracy.
Deep understanding of how to drive engagement—not just moderate.
Data-driven mindset with experience tracking and optimizing community metrics.
Familiarity with community platforms (e.g., Discourse, Khoros, Gainsight, Slack).
Understanding of SEO and/or how content surfaces in AI/LLM tools.
Naturally curious and empathetic—focused on user needs.
Comfortable being both strategic and hands-on.
Strong sense of ownership and bias for action.
Able to balance community as a support channel vs. a value-driven engagement channel.

Nice To Haves

Background in engineering, test & measurement, or developer ecosystems.
Experience with technical communities (e.g., engineering forums, open-source communities).
Experience creating technical content, tutorials, or documentation.
Familiarity with automation or AI tools for content and moderation.

Responsibilities

Own and evolve the end-to-end community strategy, partnering closely with the social media team, marketing, product, and customer success to strengthen audience engagement across the digital ecosystem.
Develop programs to increase engagement, including discussion prompts, gamification, expert sessions, and user-generated content.
Identify and re-engage inactive users through targeted campaigns and lifecycle programs.
Define community value propositions and ensure clear differentiation vs. external forums (e.g., Reddit).
Act as the primary “host” of the community—stimulating conversations, moderating discussions, and ensuring a high-quality experience.
Respond to user questions or route them to internal SMEs to ensure timely, accurate answers.
Build and enforce community guidelines and maintain a consistent brand voice.
Develop and execute a strategy for engaging in external communities (e.g., Reddit, engineering forums) in coordination with the Social Media Team.
Monitor conversations related to test & measurement, automation, and relevant tools/ecosystems.
Participate authentically in discussions to provide technical value—not just promotion.
Identify opportunities to bring external users into owned community experiences.
Create and curate high-quality community content—including posts, articles, and discussion threads—in partnership with the global creative team and social media team to ensure brand consistency, alignment, and audience engagement across channels.
Translate complex technical topics into clear, structured, and searchable responses.
Ensure responses are optimized for discoverability by search engines and LLMs (clear answers, context, keywords, citations where relevant).
Build scalable content loops (e.g., turning community Q&A into SEO or help center content).
Launch and manage community programs such as ambassadors, champions, or super users.
Design recognition systems (badges, leaderboards, featured members) to reward engagement.
Foster customer advocacy and peer-to-peer technical support.
Own community KPIs (engagement, retention, response time, deflection, contribution rates).
Build dashboards and deliver regular insights to marketing, product, and support teams.
Translate community feedback into actionable product and business insights.
Partner with Product, Support, and Marketing to ensure community is integrated into the customer journey.
Work closely with the Head of Social Media and cross-functional communications teams to align community and social initiatives, share upcoming priorities, and identify opportunities for coordinated engagement and amplification.
Collaborate on product launches, feedback loops, and customer education initiatives.
Help scale processes for routing technical questions and surfacing insights internally.