Senior Analyst, Social Media Insights

Real Chemistry

2d•$70,000 - $80,000•Hybrid

About The Position

Real Chemistry is looking for a Senior Analyst, Social Media Insights to join their growing team. The team designs custom methodologies to deliver consultative research for clients, involving quantitative and qualitative data analyses using various social and digital analytics platforms. The role is responsible for analyzing market trends and developing competitive analyses across web, search, media, and social channels. Day-to-day activities may include project management, qualitative and quantitative social media data analysis, and creating client-ready comprehensive reports on social media conversations as they relate to healthcare stakeholders, disease, or treatment spaces. Curiosity and a willingness to think outside the box are essential for answering communications and marketing questions in new ways. This is a hybrid role, based in any of their US offices (New York City, Boston, Chicago, Carmel, Lambertville, Wilmington, or San Francisco) or remotely within the US, depending on team and business needs.

Requirements

Bachelor’s degree at an accredited college or university
1-3 years of experience, with a majority in at least one of the following areas: healthcare/pharmaceutical marketing/PR/advertising, strategic planning, digital/social strategy, digital/social analytics, social listening, primary/syndicated research
General understanding of the digital and social media landscape and passion for social media analysis
Familiarity with basic keyword development and/or Boolean query building
Familiarity with social, digital, and analytics platforms such as Brandwatch, Quid, Meltwater or Muck Rack.
Ability to turn complex, unstructured data into a clear narrative that can be presented to technical and non-technical stakeholders alike
Proficiency in turning findings into concise, slide-ready outputs with clear business implications
Proficient in Microsoft Office tools such as PowerPoint, Excel and Word.
Experience using generative AI tools such as ChatGPT, Gemini, and Copilot.

Nice To Haves

Moderate understanding of (or willingness to learn) the healthcare/pharmaceutical space

Responsibilities

Manage, organize, and code a variety of data effectively and efficiently (data may include qualitative interview transcripts, social media, earned media, investor and analyst coverage reports, and press releases)
Build keyword-based queries to collect data
Analyze large-scale conversations across social listening platforms to identify trends, unmet needs, and shifts in perception across the treatment journey for patients and providers
Track competitor messaging, share of voice, and campaign strategies to identify whitespace and differentiation opportunities
Work with a larger project team to synthesize research into comprehensive analytics reports that will guide pharmaceutical clients’ communications strategies
Collaborate cross-functionally with integrated teams
Help systematize processes and leverage proprietary tools and software for efficiency