Senior Social Media Manager

Backbone Media•Carbondale, CO

16h•$60,000 - $75,000•Hybrid

About The Position

As a Senior Social Media Strategist (SSMS), you will be responsible for driving strategy and execution across all aspects of social media for our clients. The SSMS serves as the primary client contact, developing and executing the social strategy for 3-5 clients. Both positions report to a Social Media Director. The ideal SSMS has proven social media marketing experience working for an agency and/or a brand. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.

Requirements

Bachelor’s degree
3-6 years of social media marketing experience
Agency or Brand experience strongly preferred
A solid understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting
Ability to thrive in, and enhance, a hybrid-remote team environment while also working independently and utilizing available resources effectively
Critical thinker and strategic decision-maker with the ability to adapt to the social media landscape
Understanding of user behavior across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn
Experience using social media management, influencer marketing, and listening platforms such as Sprnklr, CreatorIQ, and BrandBastion
Adept at trend-spotting to identify opportunities and stay on top of the latest changes in social media trends
Strong design aesthetic and understanding of visual storytelling; ability to use social-first design tools, including Adobe Express suite to enhance content as needed
Excellent presentation and client communication skills, with the ability to engage at all levels of an organization
Highly detail-oriented with strong time management skills
Strong interpersonal skills to establish and maintain effective relationships across departments and with external partners
Willingness to learn, adapt, and challenge the status quo

Responsibilities

Develop and execute community management and influencer marketing strategies for Backbone's clients
Client-facing account team member who collaborates across internal and external stakeholders to effectively manage the timely delivery of excellent work
Contribute to and/or lead compelling presentations to client teams and stakeholders
Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting
Identify content needs and strategically source assets to maintain a strong content pipeline.
Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns
Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management
Stay abreast of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape