Senior Manager, Social Media
Graza•Brooklyn, NY
•Hybrid
About The Position
Graza is seeking a Senior Social Media Manager to lead their organic social media strategy. This role is responsible for driving brand awareness, affinity, and relevance through social-first content, campaigns, and partnerships. The ideal candidate is a blend of creative and strategic, understands internet culture, and is eager to scale a top-tier social media program. This is a hybrid position based in Brooklyn, NY, requiring 4 days per week in the office.
Requirements
- 6+ years of experience in the social/content/influencer space, with at least two years of experience in-house at a consumer brand.
- Strong POV on what makes for a stand-out social media program, plus a deep understanding of the social media landscape and what drives engagement across platforms.
- Experience managing a monthly social / content budget, with the ability to be scrappy and resourceful as needed.
- Highly organized and detail oriented.
- Equally creative and strategic: You want to propose big ideas and take big swings, with an understanding of the larger “why” behind them.
- Collaborator and team player: You’re a good, kind, fun person to work with.
Nice To Haves
- 1+ year of people management experience.
- Proficiency in social native content creation & video editing :-)
Responsibilities
- Lead the development of social-first content, series, and campaigns that support and amplify tentpole brand moments and seasonal priorities.
- Drive brand awareness, affinity, and cultural relevance through a content strategy that balances our entertainment-first approach with educational brand and product storytelling.
- Define monthly social content priorities across Instagram, TikTok, and new channels, collaborating with our Social Content Producer and the larger brand/creative team to ensure our content mix ladders up to key social and brand objectives.
- Oversee the social content strategy and calendar planning across all platforms, inclusive of owned content, brand collaborations, and influencer collaborations.
- Propose ideas for bigger social-focused brand partnerships, and execute on bringing them to life.
- Partner with our Social Content Producer to develop episodic and longer-form content series that drive reach, engagement, and affinity.
- Support the team in all content concepting, filming, and editing — ensuring brand and creative alignment.
- Oversee publishing across all brand accounts and platforms.
- Collaborate with the broader team to align social content initiatives with influencer partnerships and extend the impact of content and campaigns across other marketing channels.
- Spearhead our social community strategy, partnering with our Community Manager to evolve community programming and nurture our community of brand loyalists through both digital and IRL activations.
- Identify opportunities to meaningfully insert Graza into the cultural conversation through content, partnerships, and community engagement.
- Manage our monthly social content budget, proposing recommendations for how to optimize the budget in alignment with seasonal brand priorities.
- Share social media performance and insights through monthly reporting, ensuring cross-functional visibility.
Benefits
- Base pay range: $120,000-$140,000 annually
- Bonuses and equity may be provided
- Fully covered health care plans (medical, dental, and vision)
- Flexible paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
