Senior Social Media Manager

Replit•Foster City, CA

4d•$113,000 - $200,000•Hybrid

About The Position

Replit is seeking a Senior Social Media Manager to lead their social media strategy. This role is crucial for Replit's go-to-market strategy, driving brand awareness, user acquisition, product discovery, and community trust. The ideal candidate will define the social voice, build the social media playbook from scratch, and create engaging content. This position offers creative latitude and close collaboration with various teams, including GTM, Product, Engineering, Product Marketing, and Design. The role is suited for individuals who have experience scaling social media from the ground up, are active on platforms like Instagram, TikTok, Reddit, and X, and are motivated by building something lasting rather than just achieving viral moments.

Requirements

8+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
Comfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get started
AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results
Elite copywriting: concise, witty, well-timed. You can do memes without being cringe. You understand that a single word can make or break a post.
Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paid
Strong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over time
Genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
Experience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure

Nice To Haves

Short-form video creation and production experience
A meaningful social media following of your own
An active Replit builder — you've shipped something with the product
Existing relationships with AI influencers, journalists, podcasters, or community leaders
Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
Based in or able to relocate to San Francisco Bay Area

Responsibilities

Define Replit’s social strategy: Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
Build the full social playbook: posting cadence, reply strategy, growth loops, meme formats, and distribution tactics — then keep iterating on what works
Lead critical brand narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
Cross-functional coordination: work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
Social ecosystem relationships: identify, engage, and manage external creators, influencer partners, and key voices to extend our reach
Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics