Social Media Manager

STAN AI•Toronto, ON

3d•Onsite

About The Position

STAN AI is the AI assistant for HOA and condo association property managers. We work with 20,000+ communities representing 2.5 million homes across North America, and we just closed our Series A. Our platform integrates natively with every major property management software in the category — Vantaca, CINC, Enumerate, eUnify, VMS, Caliber/FrontSteps, Buildium — which is why management companies are switching to us faster than this market has ever moved. You'll report to the Head of Growth Marketing, and own STAN's presence on social — full stop. Your job is to make us the most-followed, most-talked-about brand in the HOA and condo property management category. Our audience is owners of management companies, community association managers (CAMs), and the folks running the day-to-day in our communities. They are on LinkedIn during business hours, engage with casual and personality-driven content, and respond to people who feel real. Polished SaaS marketing doesn't work here. You do. STAN is also an award-winning platform, having been recognized by Rogers, FedEx, George Brown College, StartUp Canada, the Waterloo Accelerator Centre, and more!

Requirements

2–4 years running social media for a brand, ideally in B2B
A real portfolio of social work — show us posts, accounts, or pages you've grown, ideally on LinkedIn
Strong writing chops. You can ghostwrite in someone else's voice and make it sound like them
Video instincts — you've shot, edited, or directed short-form before, even if scrappy
Comfort with light analytics — you read social dashboards and can tell signal from vanity
A point of view on what works on LinkedIn right now, with examples to back it up

Nice To Haves

B2B SaaS or PropTech background
A personal LinkedIn presence or proven track record growing someone else's
Familiarity with the property management, HOA, condo, or association management space
Experience working with creators, influencers, or industry communities
AI-native workflow — Claude, ChatGPT, HeyGen, CapCut, or similar already in your daily stack
Design instincts (Figma, Canva) for one-off carousels and graphics

Responsibilities

Build and run STAN's content engine across LinkedIn (primary), Instagram, Meta, and YouTube.
Ghostwrite and produce content for our team, turning their POVs, customer calls, and offhand opinions into posts, comments, and short-form video
Develop STAN's voice across channels: casual, sharp, community-focused, useful — not corporate
Plan and produce a steady cadence of formats — text posts, carousels, short video, polls, behind-the-scenes — tuned weekly to what's actually working
Produce and edit short-form video using HeyGen, CapCut, or similar (lightweight in-house production, no agency)
Engage in the comments and DMs of accounts our buyers already follow — be a real presence in the category, not a scheduled-post machine
Track and report weekly on the metrics that matter: follower growth, engagement, inbound DMs, and demos influenced by social
Spot trending formats and topics in the industry and ship a response before everyone else does