Social Media Manager

Gupta Media•Boston, MA

7d•Onsite

About The Position

Gupta Media is looking for an experienced and passionate social storyteller to help our clients amplify their brands. As a Social Media Manager, you will shape clients’ organic social and influencer strategies, bring them to life across platforms, and measure what’s working. Our ideal candidate is equally at home researching and supporting organic campaign strategy development as they are at creating social-first content and executing fresh ideas in collaboration with our Media and Creative teams. They are driven and ambitious, able to drive new ideas forward with ease, and exhibit creative and analytical thinking.

Requirements

Bachelor’s degree and 2+ years of experience in an agency or marketing role with a dedicated social media focus
Experience working with social media scheduling and content management tools
Strong portfolio of successful campaigns and evergreen social content, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions
Excellent communication and creative thinking skills, with the ability to use data to inform strategic decisions
Outstanding writing, editing, and proofreading skills
Driven to learn new things and constantly improve on current methods
Proactive and independent with the ability to work across various media, meet tight deadlines, manage multiple projects simultaneously, and adjust as circumstances change
Authorized to work in the US for at least 3 years

Responsibilities

Develop content and curation strategies for clients’ social media with oversight from the Senior Social Media Strategist, including editorial calendar development, post copywriting, and execution of creative work
Manage all channel housekeeping and post publishing with oversight from the Senior Social Media Strategist
Analyze and visualize data for content performance reporting to provide actionable insights
Partner with the Senior Social Media Strategist and Media teams to execute influencer content and branded partnerships
Monitor industry and social media trends, tools, platforms, innovations, and best practices
Manage community engagement and moderation on clients’ channels, including proactive outreach and strategic crisis monitoring