Senior Manager, Social Media

Samsung Electronics•Mississauga, ON

1d•Onsite

About The Position

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. Did we catch your attention yet? If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading! Position Summary: The Senior Manager, Social Media is a pivotal leadership role responsible for driving the company's social media strategy and execution across various products and services. This senior role will oversee a team and collaborate with a Social Agency of Record (AOR) to develop innovative, data-driven campaigns that enhance brand relevance and engagement with Canadian audiences through local content storytelling. The ideal candidate will possess a deep understanding of the latest social media trends, technologies, and platforms, and will be adept at running the social media function as a business, delivering measurable results that align with brand objectives. The implications of this role are considerable, including the continued perception of Samsung as an ethical, successful, innovative company – a brand that matters to consumers and Canadians. Social often requires collaboration across various departments, including product, sales, and customer service. This Senior Manager facilitates this collaboration, ensuring that all teams work in harmony to deliver consistent messaging and customer experiences. Social media is a powerful tool for understanding customer needs and preferences. A Senior Manager ensures that Samsung Canada's social media strategies are customer-centric, driving meaningful interactions and building brand loyalty. Reporting to the Director, Corporate Brand, this role works closely with internal brand leads and stakeholders who manage their respective product or service.

Requirements

Bachelor’s Degree in Business, Marketing, Communications, or related field preferred.
Minimum 10 years of marketing experience, with at least 5 years with strategic & content experience.
Ability to run the function as a business, delivering measurable results with brand growth and engagement.
Proven track record of developing and executing successful social media strategies for global brands.
Experience in managing social media during high-profile product launches or campaigns is a plus.
Experience providing recommendations to different internal leads who own their respective campaigns.
Experience having ownership of organic social content driving the planning across multiple LOBs with varying priorities.
Paid Media experience - understand and have executed paid social campaigns across major (TikTok, Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, Snap, etc.) and other emerging social media platforms is a plus.
Analytical, detail-oriented nature with experience reporting on insights and campaign results.
Experience using Sprinklr, Adobe or other related social media measurement platform.
Experience either building or adapting content to best maximize the performance and engagement of content through brand owned social platforms.
Experience managing complex and fast-moving issues while working with limited supervision.
Incredible attention to detail and ability to multi-task.
Very strong writing and communication skills.
Knowledge of social media analytics and reporting.
Ability to work independently in a fast-paced environment.
Strong interpersonal skills, ability to work cross-divisionally and functionally and balance the interests of multiple stakeholders.
Passion for technology and consumer electronics.

Nice To Haves

Experience in managing social media during high-profile product launches or campaigns is a plus.
Paid Media experience - understand and have executed paid social campaigns across major (TikTok, Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, Snap, etc.) and other emerging social media platforms is a plus.

Responsibilities

Develop and execute comprehensive social media strategies that align with brand and business goals.
Drive content strategy, ensuring all content is engaging, relevant, and aligned with Samsung's brand voice.
Collaborate with the AOR to plan, execute, and optimize social media campaigns across multiple platforms (ex. TikTok, Instagram, YouTube, X, Facebook, Snap, Reddit).
Ensure social content posted on Samsung Canada channels meets global guidelines to ensure brand consistency and best practices.
Manage on-going updates with relevant agency partners.
Optimization of paid social media campaigns across multiple platforms, including media platform operations.
Periodically meet with social media platforms to explore new and developing products and opportunities.
Create and manage social landscape report to identify opportunities for Samsung to engage in relevant and timely events in Canada.
Ensure sentiment remains positive and community management is maintained to drive engagement and further strengthen the brand on social media.
Determine content and IMC-related KPIs and independently craft requirements for data reporting.
Lead a team to manage social media operations (reporting and posting) + community.
Periodically meet with social media platforms to explore new and developing products and opportunities.
Create and manage social landscape report to identify opportunities for Samsung to engage in relevant and timely events in Canada.
Manage and allocate budgets effectively to maximize ROI on social media initiatives.
Build and maintain relationships with key stakeholders, including internal teams, partners, and influencers.
Collaborate with partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance and relevant campaign reports.

Benefits

Fantastic employee discount on all Samsung products
Competitive Salary and Performance based incentive plan for all levels
Employer paid Medical and Dental coverage from day one
Group RRSP plan that helps you save for the future
Free on-site gym to get your sweat on
Subsidized Cafeteria; including free Starbucks coffee/latte machine
Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
Employee Referral program- we want great talent like you!
Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
Additional Well Being Days for better work life-balance!