Senior Social Media Manager

Cheba Hut FoCo - Harmony•Fort Collins, CO

About The Position

Cheba Hut is seeking a Senior Social Media Manager to lead its social media strategy, content creation, and community engagement across 83+ locations nationwide. This role is pivotal for connecting with fans and telling the brand's story, serving as the voice, creative engine, and strategic mind behind Cheba Hut's social presence. The ideal candidate will revamp the entire social presence, focusing on content strategy, elevating quality, and building a storytelling engine that highlights Cheba Hut's unique culture and community. The position involves managing all social channels for Cheba HQ, partnering with a social & PR agency, creating engaging content, coaching franchisees on their local accounts (which have over 150K followers across 25 accounts), and utilizing data for decision-making. The role requires skills in shooting, editing, writing, and analysis, all while maintaining the brand's irreverent and chill voice. Cheba Hut is a rapidly growing restaurant concept known for its marijuana-themed culture and commitment to authentic experiences, aiming to escape the established norms.

Requirements

5+ years of professional social media management experience, preferably in restaurant, hospitality, franchise, or consumer brand environments
Proven track record managing brand accounts with 100K+ followers across multiple platforms
Strong copywriting skills with the ability to adapt voice and tone for different platforms and audiences
Demonstrated photo and video shooting/editing capabilities for social-first content
Experience managing influencer and creator partnerships from identification through performance analysis
Proficiency across Meta Business Suite, TikTok, YouTube Studio, LinkedIn, and X
Hands-on experience with paid social campaign management including budget allocation and performance optimization
Strong analytical skills with experience using social analytics platforms (Sprout Social, Hootsuite, or similar)
Experience coaching or training non-marketing stakeholders on social media execution
Familiarity with AI tools for content creation, analytics, and workflow automation

Nice To Haves

Experience in a multi-unit franchise or multi-location brand environment
Background in restaurant, QSR, or food & beverage marketing
Portfolio showcasing content creation across short-form video, photography, and copywriting
Experience working with franchise operators or distributed teams
Knowledge of SEO, local search, and how social integrates with broader digital marketing strategy

Responsibilities

Develop and manage the content calendar across all brand social channels (Meta/Instagram/Facebook, TikTok, YouTube, LinkedIn, and X)
Write compelling, on-brand copy for daily posts, campaigns, product launches, and promotions that reflect Cheba Hut’s voice—light-hearted, irreverent, and rooted in our culture
Concept and execute real-time content that keeps Cheba Hut in the cultural conversation
Collaborate with the Creative Manager on campaign-level assets and brand storytelling
Shoot and edit photo and short-form video content (Reels, TikToks, Shorts) using mobile and lightweight production tools
Edit content using tools such as CapCut, Adobe Premiere, Canva, or equivalent platforms
Coordinate on-location shoots at Cheba Hut stores for authentic, in-the-moment content
Build and maintain an organized library of brand-approved visual assets
Handle management of video partners for campaign-based shoots including budgets, timelines, creative deliverables
Manage day-to-day community engagement: respond to comments, DMs, mentions, and reviews across all platforms
Monitor brand sentiment and escalate issues as needed; serve as the frontline voice for the brand online
Identify and nurture fan-generated content opportunities to amplify organic reach
Build and manage an influencer and creator partnership program aligned with brand values and local market strategy
Work with PR/Social agency to Identify, vet, and negotiate partnerships with micro and macro influencers across key markets
Track influencer deliverables, performance metrics, and ROI; optimize the program over time
Own social media analytics and deliver regular performance reports to marketing leadership (weekly, monthly, quarterly)
Track KPIs including engagement rate, reach, impressions, follower growth, conversion, and content performance by platform
Use data insights to refine content strategy, optimize posting cadence, and inform creative decisions
Benchmark performance against competitors and industry standards
Coach and train franchise operators on social media best practices, content guidelines, and platform-specific strategies
Develop templated toolkits, asset libraries, and playbooks that empower franchisees to run effective local social accounts
Provide ongoing support, feedback, and quality checks on franchisee social content to ensure brand consistency
Plan, execute, and optimize paid social campaigns across Meta, TikTok, and other platforms to support brand awareness and local store traffic goals
Manage paid social budgets, audience targeting, A/B testing, and performance optimization
Collaborate with the Sr. Director of Loyalty & Digital Marketing on integrated paid media strategy