Senior Social Media Manager

CD Baby•New York, NY

13h•$85,000 - $100,000•Onsite

About The Position

CD Baby is the world’s largest digital distribution platform for independent artists. For more than 20 years, we’ve empowered creators to release their music to Spotify, Apple Music, YouTube, Amazon Music, TikTok, Instagram, and 150+ platforms worldwide—paying out nearly $1 billion Built by artists, for artists, CD Baby is a mission-driven, artist-first company. Are you passionate about music and seeking an opportunity to work in an industry where your passion and career can be one in the same? Do you truly enjoy helping others? If you're excited by the idea of helping great independent artists make a living doing what they love, then CD Baby is the place for you. This role is based in our New York City office location. The Social Media Manager will own and lead CD Baby’s organic social presence across key platforms — driving strategy, execution, and performance tied to audience growth, artist acquisition, and brand authority. The ideal candidate doesn’t wait for direction. You bring ideas, test quickly, learn fast, and treat the brand’s social presence like it’s yours to grow.

Requirements

5+ years of experience in social media management, ideally within music, entertainment, or creator-driven industries
Experience owning and growing a brand’s organic social presence
Strong creative instincts, editorial judgment and deep understanding of internet culture
Hands-on experience with short-form video creation and editing
Excellent writing skills and ability to maintain a consistent brand voice
Data-driven mindset with experience using performance insights to inform strategy
Highly organized, proactive, and comfortable owning work end-to-end
Thrive in collaborative environments and confidently work cross-functionally

Responsibilities

Develop and execute an organic social strategy aligned to growth and engagement goals
Define platform-specific approaches that connect cultural relevance to measurable business impact
Identify content gaps, emerging formats, and performance opportunities to test and scale
Translate cultural moments, artist needs, and industry shifts into timely content
Own the social content calendar and ensure consistent, cohesive storytelling
Concept, create, and publish high-performing, platform-native content across Instagram, TikTok, LinkedIn, Reddit, and emerging platforms
Lead short-form video ideation and production — developing strong hooks, clear narratives, and engaging edits optimized for platform performance
Work with designers, creators, and freelancers to scale content
Lead day-to-day community engagement across comments, DMs, mentions, and tags
Foster artist-centered conversations that humanize the brand
Ensure CD Baby stays culturally relevant and differentiated within the independent music space
Monitor performance metrics and provide actionable insights through regular reporting
Test and iterate creative approaches based on data and platform signals
Collaborate with internal teams to translate campaigns and business priorities into social-first storytelling
Track competitive activity and platform trends to inform ongoing strategy