Senior Social Media Manager

OLIVER AgencyHoboken, NJ
$89,250 - $99,750

About The Position

If you’ve ever left a brand comment so iconic it made the creator pin it — keep reading. We’re looking for a culturally fluent, voice-savvy, comment-section mastermind to join our team as Senior Social Media Manager for Dove Men . This role is built for someone who lives deep in the feed — watching TikToks instead of TV, knows when to be bold, when to be clever, and when to just let the feral flag fly — all while staying deeply, intentionally on-brand. You’ll be the front line of these brands across TikTok, Instagram, and beyond — leading community engagement, content calendar management, real-time platform strategy, and serving up voice-driven magic that feels fresh, human, and relevant.

Requirements

  • 2-5 years of experience in social media — with a sharp eye for voice, tone, and cultural nuance.
  • Deep knowledge of TikTok, Instagram, Pinterest, and YouTube — both as a user and as a strategist.
  • Strong passion for and deep understanding of men's sports and sports culture.
  • A natural communicator — you know how to turn comments into mini-brand moments and DMs into brand love.
  • Emotionally intelligent — you know when to be cheeky, when to be serious, and how to read the room.
  • Obsessed with skincare and haircare — you’ve got opinions, recs, and a shower shelf to prove it.
  • Comfortable with social scheduling tools, platform ops, and keeping things buttoned up behind the scenes.
  • Fluent in content trends, emerging creators, and comment-section goldmines.

Responsibilities

  • Curate brand-specific TikTok feeds daily to stay current with trends and culture.
  • Craft engaging, scroll-stopping and on-brand comments on viral posts with perfect timing.
  • Engage in real-time conversations that align with brand identity.
  • Support and amplify creator and partner content to enhance reach.
  • Oversee and manage the complete social content calendar.
  • Develop community-driven content ideas collaboratively with teams.
  • Write short-form content for various digital platforms, ensuring consistent brand voice.
  • Provide feedback to creators ensuring brand tone and visual consistency.
  • Track and present community engagement insights and trends weekly.
  • Assist inmaintainingorganizational tools and managing basic platform operations.
  • Collaborate with PR/legal on sensitive topics and issues.
  • Identifyand engage potential creators using social listening techniques.
  • Support content creation initiatives, especially if skilled in on-camera roles or editing software.
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