Social Media Manager

Inizio Evoke•Chicago, IL

About The Position

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the 'why' behind health decisions and create creative solutions that inspire meaningful change. As a Social Media Manager, you are serving as a day-to-day social contact for clients and account teams with oversight from a VP, Social Media. You are effectively collaborating with the account team as needed for client projects/deliverables and understand how social and influencer programming supports clients’ overarching objectives and strategies. You are responsible for leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design. As a Social Media Manager, you are honing your problem-solving skills and becoming a clear and consistent communicator both internally and externally. It’s at this level that you begin to help set project timelines, develop strategies, proactively providing guidance and direction on social projects and taking on more of a role for new business opportunities. Furthermore, you are taking full ownership of multiple projects and are able to effectively communicate recommendations to account teams and clients, alike.

Requirements

Bachelor’s degree, preferably in communications, marketing, digital, business or health/science-related field or equivalent experience
4-6 years’ communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience preferred
Demonstrated experience working across social platforms and executing programs supporting corporate, branded and unbranded healthcare and lifestyle initiatives
Direct experience working across Facebook, Instagram, TikTok, X, LinkedIn, Snapchat, YouTube, Google Analytics, with general understanding of paid social and organic/user-generated content campaigns
Possesses strong organizational and project management skills
Superb internal and external communications skills (verbal, written, listening)
Strong time management skills, able to balance multiple priorities

Responsibilities

Client Partnership: Begins building client counsel and relationship management skills through regular/ appropriate interaction during client update calls, team meetings, etc.
Develops deep understanding of clients’ business, unique needs and mindset of target populations
Collaborates with senior members of the social media team to develop social strategies, including channel and content strategy and pillars
Effectively communicates creative concepts and ideas to clients
Can successfully manage assigned project workstreams independently/with little oversight and provides progress updates to team members proactively
Contributes to tactical planning on assigned social media projects and begins to develop social strategies
Develops thought leadership pieces and client POVs
Helps ensure social and influencer programs are compliant with regional healthcare regulations and platform best practices
Business Development & Operations: Participates in new business brainstorms and conducts research on new business projects
Takes on a supporting role in evolving agency social media capabilities
Educates agency and client teams on utility of social media and latest advancements and trends
Helps develop and attend agency new business presentations
Takes the initiative in seeking training on company processes/procedures
Leadership & Teamwork: Displays an ongoing willingness to gain knowledge and make significant contributions to the team
Demonstrates flexibility in working across teams, regions and ability to adapt to project needs, different team working styles, etc.
Works closely and collaboratively with junior team members, serving as a role model and helping to mentor and provide direction on projects as needed
Effectively partners with account teams to meet client needs, clearly communicating project objectives, direction and timing
Effective Communication: Writes and reviews social content calendars, copy and creative to ensure optimal delivery and effectiveness
Begins to develop and share social recommendations in written and verbal presentations
Takes the lead in developing a variety of materials including community management guides/SOPs and external community guidelines
Maintains deep knowledge of social platform best practices and creative options across Meta, LinkedIn, TikTok, etc.
Encourages and responds to feedback from manager and team members