Social Media Manager

ArtCenter College of Design • Pasadena, CA

1d • $75,000 - $85,000 • Hybrid

About The Position

ArtCenter College of Design is seeking an experienced Social Media Manager to oversee its social media presence. This role involves collaborating with campus partners to maintain a consistent institutional presence across social platforms, supporting governance standards, and optimizing performance. The Social Media Manager will manage the college’s primary social media channels, develop engaging content, and support brand visibility, recruitment, and community engagement goals. The position is full-time, hybrid, with flexible scheduling options, and may require occasional weekend or evening work. The college is committed to fostering a diverse, equitable, and inclusive environment.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or related field from an accredited college or university or any equivalent combination of training and experience
• 4 or more years of professional experience in social media management, digital communications, or content marketing
• Experience managing organizational social media channels and content strategy across major platforms
• Strong writing, storytelling, and visual communication skills with experience pitching ideas, creating multimedia content for social media platforms
• Understanding of creative industries, visual storytelling, and artist-centered content development
• Familiarity with social media management, scheduling, and analytics tools
• Knowledge of social media best practices, audience engagement strategies, accessibility standards, and digital communication trends
• Strong organizational, project management, and problem-solving skills with the ability to manage multiple priorities and deadlines
• Strong collaboration and relationship building skills across cross-functional teams
• Ability to maintain brand standards while identifying opportunities for innovation and process improvement
• Proficiency in Microsoft Office and familiarity with project management tools preferred
• Ability to handle confidential information with tact and discretion and recognizes the confidential nature of ArtCenter business
• Demonstrated experience in cultivating an inclusive, respectful, and welcoming environment into workplace practices within ArtCenter’s diverse communities of faculty, staff, students and visitors
• Ability to enforce, follow, and implement policies and procedures

Nice To Haves

• Experience in higher education, arts and culture, nonprofit, or creative organizations
• Experience supporting enrollment marketing or student recruitment communications
• Experience with photography, videography, and short-form video content creation
• Familiarity with reputation management and crisis communication practices
• Exposure to paid social campaigns and performance reporting

Responsibilities

• Develop and manage day-to-day social media content planning and calendar, publishing, scheduling, monitoring, and community engagement across institutional social media channels
• Prioritize and execute social media strategies aligned with institutional marketing, enrollment, and engagement goals
• Serve as a strategic partner to Admissions, Advancement, academic divisions, student affairs and other campus stakeholders by guiding social media strategies in support of recruitment objectives, key initiatives/events, and engagement opportunities; translating needs into timely content
• Create, curate, and publish written, graphic, photographic, and video content optimized for platform audiences
• Maintain a consistent institutional brand voice and visual identity across social platforms
• Coordinate social media coverage for campus events, exhibitions, academic initiatives, student showcases, and institutional announcements
• Develop content that showcases ArtCenter, student work, faculty expertise, staff and executive leadership accomplishments, alumni achievements, exhibitions, events and industry partnerships while supporting enrollment, engagement and institutional visibility goals.
• Collaborate with marketing, admissions, academic departments, student affairs, advancement, and other campus partners to support integrated campaigns and storytelling efforts
• Monitor social media trends, audience behavior, and emerging platforms to identify opportunities for engagement and growth
• Monitor institutional mentions, audience sentiment/chatter, and emerging issues across social platforms
• Manage student and freelance/contract content creators
• Support institutional social media governance, including account standards, workflows, and operational guidelines
• Maintain alignment with institutional branding, accessibility, and digital communication standards
• Conduct periodic reviews of affiliated social media accounts to support consistency and best practices
• Provide guidance and training to campus partners managing social media channels
• Support workflow coordination, content planning, and publishing schedules across platforms
• Assist with social media risk management and escalation procedures related to reputation or crisis communications
• Track, analyze, and report on social media performance metrics, audience growth, engagement trends, and campaign effectiveness
• Use performance insights to support content optimization and strategic recommendations
• Maintain reporting dashboards and summaries for leadership and campus stakeholders
• Maintain memberships and active involvement in applicable professional organizations
• Serve on educational or college-wide committees, work groups, task forces and/or councils
• Enforce and follow ArtCenter policies, including safety protocols and implement policies as needed for the role
• Other duties as assigned

Benefits

• Flexible scheduling

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level