Manager, Social Media

Hasbro•Boston, MA

3d•$79,400 - $119,000•Hybrid

About The Position

Hasbro is seeking a culturally tuned-in, strategically sharp Manager, Social Media to own the social presence for several Hasbro's most iconic brands — think the kind of names that live on store shelves, in living rooms, and deep in pop culture. The Manager will blend big-picture strategic thinking with hands-on content craft, driving social innovation while keeping our always-on engine humming. This is a role for someone who thinks in moments, moves fast, and knows how to build communities that actually care. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA.

Requirements

4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games
Proven track record of managing multi-brand social portfolios with measurable impact
Deep platform fluency across TikTok, Instagram, YouTube, and beyond
Strong creative instincts — you can brief it, shoot it, or write it
Comfortable navigating matrixed orgs and building collaborative relationships
Analytical mindset — you know your way around social analytics tools and dashboards
Genuine passion for pop culture, gaming, and the Hasbro world
Strong communication, project management, and organizational skills.
Ability to manage multiple projects simultaneously with a high level of attention to detail.

Responsibilities

Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms — owning the voice, look, and feel of each.
Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage. Set the tone and standards for community engagement across owned channels — fostering meaningful fan relationships, monitoring conversations, and escalating when needed.
Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations — pushing creative boundaries and driving social innovation.
Oversee and contribute to the development of always-on content calendars — balancing brand storytelling, product messaging, entertainment integration, and platform-native formats.
Partner with regional teams to adapt influencer and social programs for local markets.
Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams — translating business objectives into compelling social executions and ensuring alignment upstream and downstream.
Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content. Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
Partner with and provide guidance to the Associate Social Media Manager — sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
Own performance reporting for your brands — tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.
Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices. Develop standard operating procedures for use across the team.