Social Media Manager
About The Position
The Social Media Manager is responsible for leading platform-specific strategy (TikTok and YouTube), content development, community cultivation, and real-time social engagement across Sally Beauty’s organic social ecosystem. This role creates culturally relevant content, activates creator and UGC storytelling, identifies emerging trends, and uses social listening to guide the brand’s presence and reputation. The manager drives brand affinity, engagement, and community growth while ensuring the Sally Beauty voice shows up consistently and meaningfully across channels. The Social Media Manager will also own the Strategic Day-to-Day Management and Execution of social media marketing plans set by business and have accountability to Performance Results. This role must work cross-functionally across marketing, merchandising, digital, stores, and more to ensure social programs optimized and align with business priorities and marketing goals. This role may occasionally travel to on-site photoshoots, productions, or brand activations to support content capture and community engagement. This is a hybrid role reporting into the Support Center at Legacy West in Plano Tx.
Requirements
- Degree in Marketing, Public Relations, Business, Design, or related field
- Minimum of 6 years in related role with a strong focus on TikTok, YouTube, and community management
- Execution experience bringing social media strategies to life while utilizing data to consistently improve
- Experience maintaining a social media editorial calendar
- Experience building and moderating communities
- Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills
- Familiarity with social listening practices to inform content plans, campaigns, and strategies
- Strong creative instincts, copywriting ability, and cultural fluency.
- Experience with AI-assisted content tools preferred.
- Expert understanding of social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, etc.
- Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives
- Ability to train and coach others; experience documenting processes, playbooks, and workflows
- Proficiency in Sprinklr and social analytics tools.
- Skilled in community building, brand reputation management, and narrative storytelling.
Responsibilities
- Editorial Calendar Management of Organic Social platforms
- Community Management of Social Media platforms
- Reporting
Benefits
- medical
- dental
- vision
- life Insurance
- paid vacation and sick days
- paid holidays
- tuition reimbursement
- 401(k) with company match
- in house salon with complementary services
- varied selection of food options at our corporate campus
- Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
